Soffront Blog
7 minutes of Pure Gold (if you’re a business coach)
The Pareto Principle: (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. How does this apply to the business coach industry? Does it mean...
read moreHow to capture a Lead? …& Then
Whether you own your own business or you are an employee for someone else, it always feels great to connect your services with potential users. What experienced businesses understand is this is just the start of the process. This post will explore the use of...
read moreSoffront vs Constant Contact. Part 1.
Soffront vs. Constant Contact: Which is Better for You? In the email marketing service industry Soffront and Constant Contact are both sophisticated tools. If you have a limited budget both services are very affordable. For 5,000 contacts monthly cost of Constant...
read moreEmail Marketing Cheatsheet
Email Marketing Cheatsheet #1 Determine Sending Strategy: Broadcast, Nurture, or Autoreply Broadcast =perfect for mass communication, use for direct sales focused on 1 topic only. Nurture aka Drip email =perfect for feeding audience content which will keep your brand...
read moreSmall Business Communications Solutions
Manu Das, Soffront CEO seen here discussing potential commmunication solutions between small business and government. Manu was invited to participate in a multidisciplinary panel discussion at the 4th Annual State of Small Business put on by the California Asian...
read moreProcesses: The number 1 tool for Franchises
It is well known that franchise businesses fail at a rate far lower then the national average. This is due to the fact that franchises have successful processes already in place. Franchises are concerned about scaling and systematic growth, not success of their...
read moreWhy CRM?
CRM Software organizes communication with your clients, it allows for scalable solicitations via email, it tracks and records contact history, Soffront is unique in that it combines your Contact Database and managment i.e. traditional CRM functions with a robust Email...
read moreSoffront Sales Automation: How & Why, Brief & White Paper
The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost,...
read moreBusiness Coaches Love Soffront. Part 1
"Some of the benefits of Soffront...having all our information all in the same place in one database, we have 8 coaches and 7 support teams, and knowing who is talking to who at any one time, knowing where a lead is in the sales process, what email they clicked on,...
read moreCRM software history
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