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Utilizing Your CRM

One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software.  Is this you??? The next question is, why not? CRM software is a must-have for businesses today, CRM has been shown to increase revenue by 41% per...
Introduction to Lead Scoring

Introduction to Lead Scoring

What is Lead Scoring For some businesses, there is a disconnect between sales and marketing. One of the many ways to get them to work together is getting the sales team “sales ready leads”, from the marketing team. How does both teams work together cohesively? the...