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Utilizing Your CRM

One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software.  Is this you??? The next question is, why not? CRM software is a must-have for businesses today, CRM has been shown to increase revenue by 41% per...
Three Essentials to Boost Revenues

Three Essentials to Boost Revenues

One of the best ways to measure how efficient your business can be is to compare its revenues to that of its expenditure. If this difference is low profit, the business may not be growing. Applying analytical metrics to the business’ customer satisfaction,...
Why Excel is the Worst CRM in the World

Why Excel is the Worst CRM in the World

Maybe it is a little unfair to say Excel is the world’s worst Customer Relationship Management (CRM) System because it technically is not a CRM. Why is Excel it the world’s worst CRM then? Well, because a lot of people insist on using it as a CRM solution when it...
4 Important Reasons Why You Should Use a CRM

4 Important Reasons Why You Should Use a CRM

Organization, data analytics, marketing, and customer service are four reasons you should be using a CRM. You can get by using only excel and a couple other methods to organize customers, products, and services at first. The “at first” part are the key words. You can...