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Soffront Blog

How to Come Up with The Right Name for Your Business

By: Grant Polachek A strong brand name is the cornerstone of any business. When launching a new business, a strong name can help you attract and connect with customers. It can lead to buzz, increase recall, and encourage referrals, as a name that is hard to say,...

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What is Online Reputation Management Anyway?

What is Online Reputation Management Anyway?

While some used to consider online reputation management the business of corporations or big brands, the dawn of the digital age means that the best way to effectively manage your reputation is online. Make sure your thumb is on the pulse of your online presence by...

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5 Reasons Email Marketing Automation is Here to Stay

5 Reasons Email Marketing Automation is Here to Stay

When it comes to ushering your business’s marketing strategy into the digital age, one of the most common mistakes made in marketing circles, is presuming that email marketing is dead or dying. Despite the naysayers, email marketing isn’t dead, it’s just becoming more...

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3 Ways to Bring the “R” in CRM to Life

By: Jessica Barrett Halcom, TechnologyAdvice.com Customer Relationship Management (CRM) software was created as a way for businesses to better work with their clients through the use of centralized data. A CRM tracks conversations and supplies sales teams with...

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Innovators of CRM

During the time, when the term CRM was but a nascent glow in the sea of bright shining stars, a versatile thinker and entrepreneur Manu Das incorporated his fertile thoughts into its essence to make it a silent revolution of automation. Manu Das single-handedly...

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5 Marketing Trends to Take Advantage of this Year

In the ever-changing world of marketing, especially in the modern era of social media, automated ad tech, and audience analytics, brands should aim to stay ahead of these changes to successfully reach their audiences. Especially as consumers become savvier and more...

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How CRM Improves Lead Generation

In today's business marketing, one of the critical element that drives the business momentum is Lead nurturing. According to Andre Pino's, “A process by which leads are tracked and successfully converted into sales-qualified leads is known as Lead Nurturing.” No...

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