Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Websites tend to be overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers are now relying on landing pages to generate leads and make sales.read more
With Google processing over 40,000 searches, every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns. Together, these companies account for 85 percent of every dollar spent on online ads.
The question is which one of these deserves your time and money? Should you focus on one of them or both?read more