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Soffront Blog

PPC vs. SEO Which is Best for your Business???

This is indeed the million dollar question…Should you be using PPC advertising (Pay-Per-Click) or SEO (Search Engine Optimization) strategy for your business? Well, in a nutshell, that depends. Both SEO and PPC advertising offer profitable results. However, there are... read more

How to Do Less & Get Better Results

If you have ever felt overworked or spread too thin, chances are you’ve turned to Google or Forbes for the latest and greatest time management secrets. You clicked “search” and were presented with an overwhelming list of articles, all promising that their “20 Top... read more

3 Ways to Generate New Leads

Leads are the lifeblood of every business. Without people to purchase your products and services, your business can’t make money. Lead generation strategies vary depending on budget, business model, and the types of leads you need. 3 Lead Generation Strategies... read more
Better Leads, or Better Sales Process?

Better Leads, or Better Sales Process?

Sometimes, it’s hard to identify why your leads aren’t converting. Do you need better leads, or is it a matter of building a better sales process that converts the leads you have? Lots of problems can contribute to a lack of conversions, and perhaps... read more
3 Reasons Your Leads Aren’t Converting

3 Reasons Your Leads Aren’t Converting

Often, business owners that struggle with sales aren’t dealing with a lack of leads – the problem is a lack of conversions. If your sales are lagging and you’re ready to turn things around, use this list to troubleshoot possible reasons your leads... read more
How to Deal With Negative Feedback

How to Deal With Negative Feedback

In a connected world, your business becomes part of the digital landscape. That’s a huge advantage. Suddenly, your company has cost-effective, lightning fast tools that can connect with millions of people at once. The internet gives your business incredibly... read more
Troubleshooting an Ineffective Email Marketing Campaign

Troubleshooting an Ineffective Email Marketing Campaign

Implementing an email marketing campaign is a smart move, but for many businesses taking the DIY approach to marketing, email campaigns are easier in theory than in practice. It’s frustrating to pour time, energy, and money into email marketing, only to come up... read more
Three Essentials to Boost Revenues

Three Essentials to Boost Revenues

One of the best ways to measure how efficient your business can be is to compare its revenues to that of its expenditure. If this difference is low profit, the business may not be growing. Applying analytical metrics to the business’ customer satisfaction,... read more