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Soffront Blog

A Blog About Blogging: Why you should blog for your business

Yes, this is a blog about blogging.  I know it is redundant, but I often get business owners who ask if blogging is worth the time and effort. The short answer is a resounding YES! Blogging frequently (I do it once a week) is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, enhance your SEO (Search Engine Optimization) and attract more potential customers.

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Why You Should Use Landing Pages for Your Business

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Websites tend to be overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers are now relying on landing pages to generate leads and make sales.

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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

With Google processing over 40,000 searches, every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook ads are obvious choices for PPC campaigns.  Together, these companies account for 85 percent of every dollar spent on online ads.

The question is which one of these deserves your time and money? Should you focus on one of them or both?

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Benefits of Social Media for Business

It’s hard to believe that in 2017 there are still businesses that are not fully utilizing social media. Today there are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants,... read more

PPC vs. SEO Which is Best for your Business???

This is indeed the million dollar question…Should you be using PPC advertising (Pay-Per-Click) or SEO (Search Engine Optimization) strategy for your business? Well, in a nutshell, that depends. Both SEO and PPC advertising offer profitable results. However, there are... read more

How to Do Less & Get Better Results

If you have ever felt overworked or spread too thin, chances are you’ve turned to Google or Forbes for the latest and greatest time management secrets. You clicked “search” and were presented with an overwhelming list of articles, all promising that their “20 Top... read more

3 Ways to Generate New Leads

Leads are the lifeblood of every business. Without people to purchase your products and services, your business can’t make money. Lead generation strategies vary depending on budget, business model, and the types of leads you need. 3 Lead Generation Strategies... read more
Better Leads, or Better Sales Process?

Better Leads, or Better Sales Process?

Sometimes, it’s hard to identify why your leads aren’t converting. Do you need better leads, or is it a matter of building a better sales process that converts the leads you have? Lots of problems can contribute to a lack of conversions, and perhaps... read more
3 Reasons Your Leads Aren’t Converting

3 Reasons Your Leads Aren’t Converting

Often, business owners that struggle with sales aren’t dealing with a lack of leads – the problem is a lack of conversions. If your sales are lagging and you’re ready to turn things around, use this list to troubleshoot possible reasons your leads... read more