Soffront Blog

Soffront wins ISM’s top 15 CRM awards

Soffront CRM was chosen after intensive testing by the ISM Software Lab. Each package was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, 6 real time criteria and 17... read more
Why Excel is the Worst CRM in the World

Why Excel is the Worst CRM in the World

Maybe it is a little unfair to say Excel is the world’s worst Customer Relationship Management (CRM) System because it technically is not a CRM. Why is Excel it the world’s worst CRM then? Well, because a lot of people insist on using it as a CRM solution when it... read more
4 Important Reasons Why You Should Use a CRM

4 Important Reasons Why You Should Use a CRM

Organization, data analytics, marketing, and customer service are four reasons you should be using a CRM. You can get by using only excel and a couple other methods to organize customers, products, and services at first. The “at first” part are the key words. You can... read more