Soffront Blog

5 Automation Statistics, that you should know

5 Automation Statistics, that you should know

Depending where you are in your company as far as job title, sales, marketing or customer service, you’ve probably spent more time than you wish managing an ever increasing list of day to day operations. Have you ever asked yourself why? Limited resources,... read more
Finding consistancy with marketing automation

Finding consistancy with marketing automation

An automated marketing process will run in the background seamlessly with little or no need for it to be touched as it is working on nurturing and helping your leads or accounts. Emails will automatically go out based on triggered events, such as clicking on a link, or opening an email

read more
Introduction to Lead Scoring

Introduction to Lead Scoring

What is Lead Scoring For some businesses, there is a disconnect between sales and marketing. One of the many ways to get them to work together is getting the sales team “sales ready leads”, from the marketing team. How does both teams work together cohesively? the... read more
An Introduction to Drip Marketing

An Introduction to Drip Marketing

What is Drip Marketing? Drip Marketing can be defined as “Targeting a specific list of recipients with a steady stream of automated email messages that educate, keep your brand top-of-mind, and encourage engagement with your organization.” When done right, drip... read more