In case you’re an expert in digital marketing with a client base that covers micro-businesses such as solo entrepreneurs as well as businesses having small teams, it’s pertinent and well-timed that you become a white label CRM reseller.
The definition of a white label CRM
The crux to white labeling a CRM product lies in getting hold of an already existing product that’s built, authenticated, and has shown its true mettle, putting the name of your company and brand on it, and selling it to your customers as integral to your general offering.
Should you build a CRM on your own or white label it
There are lots of benefits associated with white labeling a CRM in contrast to building it on your own.
- Firstly, you can instantly sneak into both new and existing markets by presenting the white label CRM product of your creation. Because of the reason, you’ll be selling a white label CRM product that’s fully built and ready for use, you can put more focus to add value to the product and extend your marketing proficiency as well. If you intend to build a CRM all by yourself it can take several months or even years. Leading corporates such as SalesForce, InfusionSoft, and Soffront have invested many years to develop their proprietary systems.
- Secondly, when you embark on building your CRM product you should certainly have knowledge about most of the things for building the product. Even though CRM development and implementation of marketing automation may sound plain-sailing, still, if you don’t have the special ability to develop CRM, it’s advantageous for you to choose an already well-proven solution. But, at the same time, if software development is your specialty, you might wish to concentrate your resources in several different areas.
- Thirdly, as a white label CRM reseller, you can depend on the expertise of your partner to ensure the product you offer remains fresh, appropriate, and up to date. In such a scenario you can make the most of the dynamic technological changes. While you pay attention to making sure your systems, strategies, and content remain novel, the onus lies on your white label CRM partner to ensure the most recent technology and software remains up to date.
Make sure as a white label CRM reseller you don’t allow your customer to fly away.
One more benefit of a white label CRM reseller offering marketing automation alongside is the fact that you can sustain your customers for the long term. Of course, you can suggest your customers go and buy commonplace software such as MailChimp, LeadPages, Zoho, etc, and then incorporate all the systems together into your white label CRM product.
Does that approach sound great? There you’ve got an assembly of systems that come to their aid in the implementation of your systems and strategies. And, then at a certain point in time, your customers will come to know that they have in their ownership everything they’re in need of. As a consequence, they’ll no longer need you.
Make sure as a white label CRM reseller you offer an all-inclusive solution.
If truth be told, customers always prefer to have an all-inclusive solution. As a white label CRM reseller, the more you provide, odds are, the more customer satisfaction you realize. Also, with more customized offerings you ensure your customers remain glued to you.
Just as a reseller when you offer a white label CRM product, it doesn’t necessarily mean your duties are over with nothing more to provide. In fact, when customers opt for a product, what they actually look for is a solution. As a white label CRM reseller, you’ll also be required to build their websites’ landing pages, write email marketing content, make decisions on how an email drip campaign will be put into action, build automated workflows, and many more. Therefore, when you come up with a comprehensive model that not only includes CRM but also integrates landing pages, workflows, and email marketing in addition to all marketing content and know-how you’re certain they’re not going to leave you.
There are many benefits associated with hiring the services of a white label CRM reseller.
A white label CRM reseller helps boost marketing efforts.
In the absence of any direction corroborated by relevant data, ascertaining the exact marketing tactics that can bring about some of the most productive investment opportunities for your business becomes difficult. The product offered by a white label CRM reseller is endowed with tools such as workflow automation, marketing automation, easy-to-implement landing pages, lead nurturing capabilities, email surveys, and all-important email marketing features – these tools are guided by vital customer data. With all these inclusions in place, you can create a one-stop marketing destination of your own and can furnish these tools to improve the clients’ marketing endeavors without having them do upfront investment to handle the whole lot in-house.
A white label CRM reseller spares you from the hassle of providing an all-encompassing solution as far as your customers are concerned. Also, since you entrust your partner with all logistical tasks, you can continue focusing on core business tasks aimed at nurturing your leads and catering to customer demands and requirements.
A white label CRM reseller helps maintain transparency with respect to business practices.
It’s imperative to put in money in attempts that can have a favorable impact on your ROI. In order to accomplish that, it’s necessary to be aware of your business analytics inside out. A white label CRM reseller hands a product over to you as well as your customers that have the ability to take well-informed decisions on the basis of insights that are primarily data-driven. Moreover, it gives an improved understanding of the strategies and how they can be effectively used to create campaigns and put them into practice.
With a white label CRM in tow, your clients are in possession of solid data to reinforce their marketing endeavors. Also, they can gain visibility of areas wherefrom they foresee a substantial return on the capital they invested in such endeavors. A white label CRM reseller gives the tools necessary to do well to its clients and make the most of the benefits of a satisfied clientele base that doesn’t need any financial investment to build its software.
- A white label CRM reseller facilitates easy channel management.
Acquiring reliable leads is integral to lead management. Moreover, you need to gain the ability to monitor leads and nurture them during their movement through the different stages of the sales funnel. In particular, managing this can be challenging in case you’re resorting to channels of distribution or carrying out sales of the products via third-party representatives. With an accompanying white label CRM reseller, it becomes feasible for you to ensure your clients are kept abreast of the progress made in lead management so that they can be easily reassigned to different channels. A white label CRM reseller can help you separate leads that have maximum potential to convert into paying clients. At the same time, you’re able to identify the ones leading to nowhere. This results in a well-liked product catalog offering together with satisfied clients.
Great quality platforms supporting white label CRM are available with built-in tools catering to all kinds of channels used by clients. The software can act as a hub for all programs, email platforms, social media channels, and several other applications meant for daily or weekly use. It’s not needed to log into every individual account to ratify data and squander time. Instead, all insights reside within a centralized CRM wherefrom anything and everything can be accessed.