1-800-SOFFRONT sales@soffront.com

Meet Ria, Your AI Assistant For Sales Outreach

RIA uses AI-powered text conversations to engage leads, answer questions, qualify and book sales meetings

RIA
● Online
Hi Amanda, this is RIA with SparklePro Cleaning of Plano. Thanks for requesting a house cleaning estimate. Are you looking for a one-time cleaning or recurring service?
Probably a deep cleaning first.
That makes sense. How many bedrooms and bathrooms are in the home?
4 bedrooms, 3 bathrooms.
Understood. For a 4-bedroom, 3-bath occupied home, SparklePro can provide a deep cleaning estimate based on square footage, condition, and any special areas you want included.
Lead stage
Booked
Next step
Visit
Visit Scheduled
Visit scheduled with your team

Accelerate lead conversion

Respond Faster

Engage new leads in seconds, at the moment interest peaks.

N

Nurture Automatically

Send relevant follow-ups, answer questions, and keep leads engaged.

Book More Meetings

Guide qualified buyers from their first reply to a scheduled sales meeting.

Your AI sales assistant

RIA handles first contact and follow-up, so sales reps spend more time with qualified prospects. It starts text conversations, answers approved questions, identifies buying signals, and books meetings for ready prospects.

1
Lead Enters the FunnelA lead shows interest by submitting a form, replying to a campaign, visiting a page, or joining a target list.
2
RIA Texts Right AwayThe lead receives a timely, professional text message.
3
RIA Answers QuestionsRIA shares approved details on products, pricing, use cases, security, setup, and next steps.
4
RIA Books the MeetingRIA schedules time with the right sales rep once the lead shows interest and fit.

We have Helped Thousands of Businesses Since 1992

Soffront customers

Purpose-built for lead conversion



AI Text Conversations

Natural, two-way text conversations keep business buyers engaged.



Automated Lead Nurturing

Follow up with new, old, and inactive leads without manual reminders.



24×7 Question Answering

Give buyers direct answers outside normal sales hours.



Lead Qualification

Qualify prospects through approved questions on need, fit, timing, authority, and budget.



Appointment Setting

Move qualified prospects from active conversations to booked appointments.



Sales Team Handoff

Give sales reps the full conversation history, lead profile, and next action.

Built around the questions prospects actually ask

What does your product cost?Does it work with our current tools?How long does setup take?Can it meet our security requirements?Which companies use your product?Can I book a demo this week?What are the next steps?What results should we expect?

” In the last three years, we have increased our revenue by 300%. Soffront is one of the key reasons for this growth. “

Monroe Diefendorf, Jr., CEO, Diefendorf Capital Planning Associates

Not generic outreach. Targeted lead conversion.

RIA supports sales conversations with approved product knowledge, account context, and qualification rules.

Generic Outreach Tools
RIA by Soffront
Built for broad sales activity
Built for targeted lead conversion
Focus on sequences and campaigns
Focus on two-way conversations and meetings
Requires heavy setup
Uses approved product and qualification rules
Treats every lead the same
Adapts questions to each buyer and account
Often sits apart from CRM data
Connects outreach, qualification, and sales handoff