Soffront Blog
Visual Communication Will Help Tell Your Brand Story
Being a writer, words are everything to me. That’s not true for the rest of the world, though. Words will always have a sacred place, thankfully. However, visuals get the point across much faster. Whether it is a graph, chart, a stunning photo, or an abstract...
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10 Defining Quotes About Marketing From the Masters
The big wide world of marketing is crazy. Think about everything you need to deal with. There are so many moving cogs in the big bad marketing machine. First, think of all the content that is needed. Depending on the business, direct mail is still the most popular....
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Utilize the Best Social Media Platforms to Gain More Traffic
As you may have noticed, social media websites are quite different from each other. While they offer the same general concept, the options and abilities of each distinct social media platform is quite different. A good question to ask yourself is how does your...
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Changing to a Cloud Based CRM Could be the Best Business Decision You’ve Ever Made
Technology as a whole can be a big, scary world. I know a lot of people are hesitant to make changes because they fear technology. They don’t fear it to the extent of watching a terrifying horror movie, but people refuse to try it because they don’t understand it....
read moreThe Soffront CRM Will Provide Organization to Your Hectic Day
Let’s face it, we always feel incredibly busy. It doesn’t matter what day it is or what time of year it is because we always seem to feel too busy no matter what. Who or what provides you the organization in your life? A robust CRM software could provide such...
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Educating Customers is Just as Important as Gaining Customers
There are obviously many things that need to be done when running a business. Chief among those tasks is to get customers to buy your product. Many factors come into play with growing a customer base such as various forms of marketing and advertising, a Customer...
read moreMake Sure Your ‘Help’ Option is Truly Helpful
The ‘Help’ or ‘Support’ section in most applications tend to have an uncanny ability to not ‘Help’ me in any way or form. I’m sure you folks out there have experienced this and can share my pain. It drives you bonkers, right? Well, it drives me nuts anyway. I hope...
read moreWhat is the Most Useful CRM Software for a Small Business?
If you ask what the most useful CRM software for a small business is, then you'll get a million different answers. However, opinions shouldn't really matter unless you have some useful facts to back it up. Otherwise, what good are they? Not much. So, if I say the...
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How Does Customer Relationship Management Work?
What is Customer Relationship Management (CRM)? How does it work? What does it do for me? These are all great questions. It will take a little explaining to answer them. First, let me tell you what a CRM is. CRM software that allows a business to manage all the...
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Email Marketing Isn’t Going Anywhere Anytime Soon
The arrival of email in the 90’s offered a new dimension through which communication, both personal and business, could be enhanced. Perhaps you’ve heard of it. Email, as a form of communication continues to grow. In 2013, The Radicati Group found there were 3.9...
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