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What is Customer Relationship Management (CRM)? How does it work? What does it do for me?

These are all great questions. It will take a little explaining to answer them. First, let me tell you what a CRM is.

CRM software that allows a business to manage all the organization’s interactions with customers and/or potential customers. The CRM typically involves a marketing automation platform, sales tracking software or module, and contact management for customer service and/or technical support. A CRM is a very powerful and useful tool that should be utilized to improve your business on almost all levels. Unfortunately, a lot of businesses don’t take advantage of a CRM or its capabilities. When a tool gives you this much at your disposal it is crucial that it is used.

The ROI of a CRM

A huge advantage CRM does for you is it gives you Return on Investment (ROI). Of course, ROI isn’t everything, but it is definitely a huge statistic to keep in mind. A multipurpose CRM like Soffront offers various options to utilize and will allow you to eliminate the need for multiple applications. For instance, Soffront’s cloud based CRM will function as a sales CRM, a contact management system, and marketing software. You will be able to streamline your applications, save money, and eliminate the use for those other software applications.

Nucleus Research wrote a paper a few years back that stated, “Customer Relationship Management (CRM) applications continue to deliver high return on investment (ROI), with an average benefit of $5.60 returned for every dollar spent.” Nucleus Research did a sample with 70 companies. “The ROI they saw varied from a few percentage points to triple digits,” said Rebecca Wettemann, Vice President of research at Nucleus. “We saw there was a lot of opportunity and variability in the results.”

Marketing Automation

The marketing automation suite allows you to create various templates and email blasts. You’ll have the ability to send out newsletters/announcements and be able to create customized drip marketing campaigns that can all be automated. You’ll also have all your contacts in one place with each historical conversation that has been had with them. Combine that with the ability to create web forms to capture new leads that are directly imported into your CRM and you have a complete marketing solution.

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Sales Automation

The sales automation section allows you to create custom sales templates to send out to potential customers. You can automate your sales process by creating a specific workflow that is customized for you. Now, the system will tell you what to do with each lead or customer. You won’t have to keep track of it because the CRM software will do it for you. How useful is that?

Finally, how does this all work? Well, Soffront has a cloud based CRM solution. That means you can access the CRM from a PC, Laptop, or Mobile Device. This also means the cost is much lower because you don’t have to pay for extra hardware to set everything up. The cloud is through Amazon’s Web Services, which is the most secured cloud system in the in the world.

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