Soffront Blog
How Successful Email Marketing Campaigns Start Conversations That End in Conversions
One of the biggest mistakes digital marketers make, is focusing on self-promotion instead of engagement. What we’ve discovered, is that by focusing on creating conversations through personalized email marketing campaigns instead of going straight for the ‘hard sell,’...
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Step Up Your Game By Investing in Social Media Solutions for Your Business
As a business owner, you know that being social media isn’t something your business can afford to continue ignoring. But just having a social media page or two, isn’t enough. In addition to maintaining consistent branding and messaging about your business across all...
read moreHow to Come Up with The Right Name for Your Business
By: Grant Polachek A strong brand name is the cornerstone of any business. When launching a new business, a strong name can help you attract and connect with customers. It can lead to buzz, increase recall, and encourage referrals, as a name that is hard to say,...
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Making Distributed Social Marketing Work for Your Business
As the digital economy develops search engines and social networks have supplanted traditional publishers and websites as primary as their sources for news, services, and products. Distributed social marketing on social media platforms, search engines, and niche...
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What is Online Reputation Management Anyway?
While some used to consider online reputation management the business of corporations or big brands, the dawn of the digital age means that the best way to effectively manage your reputation is online. Make sure your thumb is on the pulse of your online presence by...
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Improve Landing Pages with a Call to Action That Works
As a team of marketing experts, we know that it’s just not enough to have a product, service, or website. Make sure your landing pages and calls to action are giving you the ROI your business needs for success and sustained growth with Soffront’s digital marketing...
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5 Reasons Email Marketing Automation is Here to Stay
When it comes to ushering your business’s marketing strategy into the digital age, one of the most common mistakes made in marketing circles, is presuming that email marketing is dead or dying. Despite the naysayers, email marketing isn’t dead, it’s just becoming more...
read more3 Ways to Bring the “R” in CRM to Life
By: Jessica Barrett Halcom, TechnologyAdvice.com Customer Relationship Management (CRM) software was created as a way for businesses to better work with their clients through the use of centralized data. A CRM tracks conversations and supplies sales teams with...
read moreInnovators of CRM
During the time, when the term CRM was but a nascent glow in the sea of bright shining stars, a versatile thinker and entrepreneur Manu Das incorporated his fertile thoughts into its essence to make it a silent revolution of automation. Manu Das single-handedly...
read more5 Marketing Trends to Take Advantage of this Year
In the ever-changing world of marketing, especially in the modern era of social media, automated ad tech, and audience analytics, brands should aim to stay ahead of these changes to successfully reach their audiences. Especially as consumers become savvier and more...
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