There are obviously many things that need to be done when running a business. Chief among those tasks is to get customers to buy your product. Many factors come into play with growing a customer base such as various forms of marketing and advertising, a Customer...
The arrival of email in the 90’s offered a new dimension through which communication, both personal and business, could be enhanced. Perhaps you’ve heard of it. Email, as a form of communication continues to grow. In 2013, The Radicati Group found there were 3.9...
List Building With the growth of social media, as well as mobile devices, email list building is easier than ever. There are many ways to build an email list. The tried and tested methods are content marketing, off-line events, and your website. Creating high quality...
Tip #1: Quality vs. Quantity You are better off publishing one social media campaign of high quality content vs. having numerous publications of low value content. The time and energy spent during the week researching, writing and editing one high quality piece will...
Unless you’ve been completely unplugged from all technology for years, you’ll know that visual content/communication and storytelling are incredibly important. I was going to say unless you’ve lived in the Stone Age, but communication there was...
What is an open rate? Why does it matter to your business? How do you increase it? This is the formula you need to use to understand what an open rate is: OPEN RATE = NUMBER OF EMAILS OPENED/(NUMBER OF EMAILS SENT – BOUNCES) There are two types of bounces, soft...
