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E-mail Campaigns Should Please and Not Just Promote

CRM Tips, Marketing

To produce effective e-mail campaigns this year, it will require use of a CRM, diligence, and research. E-mail campaigns should be used like the superhero adage heard in movies. Use the power for good, not evil. E-mail campaigns should be used only if you have quality...

5 Reasons Email Marketing Is Big in 2015

Marketing

The customized targeted nature of email marketing messages will continue producing significant ROI. Mark the Marketer says “For every $1 spent, $44.25 is the average return on email marketing investment” | source   The personalized content of email marketing, through...

Advertising Channels: What your peers are using…

Marketing

As the survey results from the 2015 B2B Content Marketing Trends Chart shows Social Media Content and  eNewsletters are the top of the pack when it comes to media channel usage. The survey covered 14 media advertising channels in order of usage; Social Media Content,...