Pipeline Reports and Conversion Tracking

    Paralysis by Analysis? It happens, imagine keeping track of even just 1,000 prospects using an excel sheet. You’ve got a column for contact name, another column for email address and contact date. But as you try to keep track of more detailed notes you start...

Soffront vs Constant Contact. Part 1.

Soffront vs. Constant Contact: Which is Better for You? In the email marketing service industry Soffront and Constant Contact are both sophisticated tools. If you have a limited budget both services are very affordable. For 5,000 contacts monthly cost of Constant...

Email Marketing Cheatsheet

Email Marketing Cheatsheet #1 Determine Sending Strategy: Broadcast, Nurture, or Autoreply Broadcast =perfect for mass communication, use for direct sales focused on 1 topic only. Nurture aka Drip email =perfect for feeding audience content which will keep your brand...