Manu Das at Cal Asian Summit discussing CRM

Exciting growth seen in California! So is the feeling at the 2014 CalAsianSummit held in San Francisco on the 19th of September.

The 3rd Annual California Asian Business Summit is organized by the California Asian Pacific (CalAsian) Chamber of Commerce and the Asian and Pacific Islander American Chamber of Commerce and Entrepreneurship (ACE), and ChinaSF. The California Asian Business Summit brings together corporate, business, and government leaders to explore cutting edge issues affecting the global economy.

Manu Das Soffront’s CEO and President was invited to participate in a panel discussion with Joe DeMike of Google’s Global Business Organization and David Zimmerman, Venture Partner of Comcast Ventures. They had a very interesting discussion of “Technology in the 21st Century”. The panel discussion was moderated by California State Controller John Chiang. Most of the discussion was focused around fostering growth in businesses through adaptation to constant innovation by using technology.

Mr. Das who founded Soffront 22 years ago is one of the pioneers of the CRM (customer relationship management) industry. Soffront has been at the forefront of CRM innovation and his experience tied in well with the topic and the audience was particularly interested in his practical advice in ways to profit with technology, which to Manu means leveraging a CRM (Customer Relationship Management) system.