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Soffront Blog

CRM – A Balancing Act

Last night since the Giants were losing, I switched to watch Diners, Drive Ins and Dives. I love watching the concoctions local restaurateurs come up with and am always impressed with their ingenuity in comfort food creation. While part of me would love to devour some...

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It’s good when Sales and Marketing Talk

I've been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, often called a "drip" or something...

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How Do I Get Started with a Blog?

Blogs can be an inexpensive yet effective way to reach, not only your current customers, but potential ones as well. More than 57 million American adults read blogs on a regular basis and, as a result, 52 percent of those readers make purchases online. Can you imagine...

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