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Soffront Blog

How CRM Improves Lead Generation

In today's business marketing, one of the critical element that drives the business momentum is Lead nurturing. According to Andre Pino's, “A process by which leads are tracked and successfully converted into sales-qualified leads is known as Lead Nurturing.” No...

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Top 4 Features of an Online CRM

What is CRM software? CRM is defined as the tool to view all your customer information from one central place. It helps you to nurture relationships with customer and prospects to trigger sales and sustain long term profitability. It also streamlines your processes...

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Is 2018 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement.  The most successful organizations co-create products and services with customers,...

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Social Video Marketing Tips for Small Business

Video marketing or social media marketing although is an effective medium to boost the sales, its efficiency does depend upon a number of methods. In this article, I am going to discuss them. 1. Increase Conversions with Product Videos: Majority of the online visitors...

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How To Turn Leads into Prospects

10 seconds is what it takes for a customer to change their mind, a little longer to shift their loyalty. In such an eccentric scenario it is important for businesses to forge a strong relationship with the customers to ensure steady and continuous profitability....

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Email Marketing – Tips And Tricks

What is Email Marketing?   Broadly speaking, any email that initiates a buying decision is email marketing. This includes advertisements, coupons, newsletters, and so on. Emails can be created and delivered much more quickly than traditional print postal mailers. They...

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A Guide To Effective Marketing

The primary goal of every business is to attract customers, sell more products, and increase profitability. To achieve this, a marketing plan is necessary. While devising a marketing plan can be simple but in order to build an effective marketing plan, some effort is...

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Advantages Of Using CRM

CRM or Customer Relationship Management aims at improving the relationship with an existing customer, find the new prospective customer and retain the former customer. This system works in sync with a software that collects, organizes and improves customer...

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