1-800-SOFFRONT sales@soffront.com

CRM & Marketing Automation a Match Made In Heaven

Good pairings are important. Like finding the right wine to go along with the right meal. It’s the same with your customer relationship management (CRM) and your marketing automation platform. Without one or the other, you’ll still reach some of your business goals...
Introduction to Lead Scoring

Introduction to Lead Scoring

What is Lead Scoring For some businesses, there is a disconnect between sales and marketing. One of the many ways to get them to work together is getting the sales team “sales ready leads”, from the marketing team. How does both teams work together cohesively? the...
2 Steps That Will Make Your CRM Implementation Simple

2 Steps That Will Make Your CRM Implementation Simple

Raise your hand if don’t like change! We are creatures of habit, so when you bring something new to us we are typically very resistant towards it. Implementing a Customer Relationship Management (CRM) is no different. It’s very likely that you have received push back...