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Is 2018 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement.  The most successful organizations co-create products and services with customers,...

How To Recover From Email Mistakes

If you’re shaking your head or having anxiety from just reading the title of this blog, it means you’ve been there. You’ve pressed the send button too early.  In fact, I was in this boat last week.  If you are one of our Soffront clients you were witness to a recent...