In the US and UK combined $34 billion Dollars is wasted annually on marketing software. For 38% percent of these companies that buy/subscribe to SaaS, it is a TOTAL waste (Software Usage and Waste Report). In addition, 50% of these companies are only utilizing their software once a month and only 17% utilize daily (SaaS Customer Engagement Benchmark Report.
Is your company contributing to this waste? If you would like to see a better ROI from your marketing dollars you should consider Managed Marketing Services.
Managed Marketing Services (MMS) provides a company with everything needed to create, implement, execute, and maintain a successful marketing plan. In addition, with MMS businesses are typically given access to a marketing team to implement this plan.
In a recent report, The Gartner Marketing Organizational Design and Strategy Survey, Gartner exposed, “…a lack of internal team coordination, a skills gap and other shortcomings prevented marketing leaders from delivering business outcomes that match expectations.”
After all, most businesses don’t have the expertise in-house to deliver on the latest and greatest in digital marketing. MMS is ideal to grow and scale your business.
Benefits of Managed Marketing Services
Saves You Time
If time were an unlimited commodity, then you might be more inclined to keep your marketing strategy in-house. However, time is a finite resource, and it is never more precious than in businesses.
With MMS you are freeing up time that you can spend working on the core of your business. As an entrepreneur, it’s imperative that you focus your efforts on leading your business, not running day-to-day functions. For your team as well, it makes sense for them to focus on their core roles, not get distracted by tweeting or blogging.
Even if you are currently thinking of employing an in-house marketing executive, it’s likely that outsourcing would still save you time. Having to manage and train an employee is likely to take more time than coordinating marketing efforts through an outsourcing arrangement.
Saving time isn’t just good for business – it’s good for you. Make sure you invest in yourself and your work-life balance. Keeping healthy will ultimately give you more energy to work on your business and its future potential.
Saves You Money
Of course, second only to the commodity of time is money. Another valuable asset in the world of business that you need to protect and conserve. With MMS you get an experienced marketing team. These tremendous savings compared to hiring a marketing person or team.
A Well-Defined ROI… With Less Responsibility
With MMS you are essentially entrusting responsibility for this function of your business. Handing over your marketing strategy to us a big weight off your shoulders. Not only is it good for your business health but doing this also gives you extra business security. As an external marketer, we are bound to deliver you marketing services with results.
Utilizing MMS means that you will be guided by a team of experts. There could be a channel or tactic you hadn’t thought of yet that would be perfect for your business.
Be Inspired By Fresh Ideas
Many minds are always better than one. You get to work with an experienced team that can help you go even further than your current strategy. Not only do you benefit from an external partner, but you’ll get the minds of many great creatives working on your brand.
Soffront for MMS
Yes, Soffront provides SaaS. We are CRM and Marketing Automation company. In fact, we are the innovators of CRM. Our founder and CEO came up with the concept over 25 years ago. However, over those 25 we’ve grown, learned what does and doesn’t work and evolved with technology and digital marketing.
However, Soffront is much more than a CRM and Marketing Automation company. We offer a full stable of marketing services. Yes, a lot of CRM companies offer digital marketing services but there is a big difference between us and them. Soffront is ONLY SaaS company that offers MMS.
What we offer:
- Email Marketing
- Lead Generation
- Social Media
- SEO & SEM
- PPC
- Website Design
- Reputation Management
Getting Started
If you’re already thinking about getting some help with your marketing, that’s probably a good sign that you’re ready. From saving time and money to discovering new ideas and tools, Partnering with Soffront for your marketing strategy makes a lot of sense for a growing business.
For over 25 years we have worked with 1000’s of satisfied clients. We’ve learned what works and doesn’t work. Let us put our years of experience and expertise to work for you.
Read More: How to Transform Your Business Through Marketing Automation
