Yo! Reputation, Hug your CRM!

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And you thought your reputation was covered with that Jerry Garcia tie or that new Coach purse….Sorry…not here, not now, not ever.

All of the CRM’s that I have worked with do not have a custom field called, “Designer Shoes worn?” or “What kind of car driven?”

CRMs do not care about your Reputation, or do they? Does it matter if you drive the Rolls-Royce of CRMs but are not getting a positive ROI? Is it that important at cocktail napkin time that you can say that your CRM is like your Armani jacket but has the functionality of a crowbar?

So what’s in your Rep? Having a fully functional CRM that returns a positive ROI and is adopted easily company-wide is how your Reputation gets built. Closing more deals by utilizing the features in your CRM is what allows you to stand alone. A wise sports fan once told me, “the uniform doesn’t make the player, but the player makes the championship”

Choosing a CRM with a solid track record of easy adoption, positive return on ROI, and low overhead, is how your Reputation gets built.

Who knows, by utilizing your CRMs Reputation, you may be able to buy that Rolex you always wanted.
My two cents…

Nail it with Soffront’s Business Card Scanning App

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Business Cards transcribed by hand with fast turnaround, even those handwritten contact notes can be transcribed

With Soffront’s app you can scan business cards. Contact info goes right into the Soffront CRM database. You can tag these incoming contacts with special rules including unique email marketing campaigns.

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