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An Introduction to Drip Marketing

An Introduction to Drip Marketing

What is Drip Marketing? Drip Marketing can be defined as “Targeting a specific list of recipients with a steady stream of automated email messages that educate, keep your brand top-of-mind, and encourage engagement with your organization.” When done right, drip...
Incorporating a Sales Process into Your Company

Incorporating a Sales Process into Your Company

What is a sales process? A sales process is a step by step process that identifies the steps to be completed at each stage of the sale. Generally, a Customer Relationship Management (CRM) or a type of project management software is needed to do this effectively....

What is in Your Help Section?

There is nothing more irritating then when you get stuck on something. You try what seems like 20 different things, and nothing works. You want to start pulling your hair out and banging on the desk. You try and the help menu, but you discover that the help center...

Soffront CRM is very easy to use

Soffront CRM has a focus on the end user, a philosophy we call “Salespersons ROI” this means that the focus on the benefit of using CRM should start with the end user, typically a salesperson or owner acting in salespersons role. Our observation is that...