Advertising Channels: What your peers are using…


As the survey results from the 2015 B2B Content Marketing Trends Chart shows Social Media Content and  eNewsletters are the top of the pack when it comes to media channel usage. The survey covered 14 media advertising channels in order of usage; Social Media Content, eNewsletters, Articles on your website, Blogs, In-person Events, Case Studies, Videos, Illustrations/Photos, White Papers, Online Presentations, Infographics, Webinars/Webcasts, Research Reports and Microsites.

Infographics as a tactic saw the biggest rise in usage (from 51 percent last year to 62 percent this year).

Another interesting fact was that 60% of B2B marketers with documented content marketing strategy say they are effective vs. 32% of those with a verbal strategy.

CRM sandwiches anyone?

“Yes, I’d like a Email Sandwich with extra Marketing and a side of Workflow. Make that to go.”
With the hustle and bustle in your business environment sometimes you want your CRM fix when you are hungry and you need it the most.

Sandwich CRM
Is your CRM cafeteria style with limited choices and you have to be in your seat to eat it?

With the Soffront Sandwich, we have the best of both cuisines. You can have the 10 course sit down version, or you can have the equally tasty to go meal.

You can be effective wherever you are. The Soffront Sandwich is available on Android or on iPhone; whatever plate you choose.

The Soffront Sandwich has all the delicious offerings of the sit down version, but when you are mobile and going from business to business, it is exactly what’s on the menu.

“And I like a chocolate sundae with a cherry on top” You can bet that Soffront’s chefs are designing that as we chew.

Facebook increases ad prices. In House Emails seen as alternative.

According to Ad Age In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher. Wow facebook, a 335% increase in cost? Really?

fb vs email

Well more power to facebook but it’s nice to have an alternative. Instead of losing audience at the whim of selected social network, savvy business owners are remembering that there’s one audience which no one can steal from you, Email database. For the past 10 years there’s been a consistent representation in social opinion that email marketing will lose steam. Quite the contrary it has increased in importance. Exactly for the stated reasons.

Consider some of the benefits of controlling your own email marketing:

1. The list is yours, always will be.

2. Direct sales opportunity. Email is still one of the highest converting advertising channels.

3. You can involve automation tools, such as Soffront Online CRM, to do most of the work for you. For instance you can set up CRM workflow rules to automatically notify your sales rep of any email receipient when they click on your pricing page. Obviously someone clicking on your pricing page should be more interested in purchasing your products or services then someone who hasn’t checked your prices. It’s simply a way to qualify your leads so you and your team spend your time on the most likely to convert leads, leaving the less valuable, less engaged leads on the backburner.