It’s good when Sales and Marketing Talk

I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, often called a “drip” or something similar. While the goal is that marketing support sales and sales knows how marketing does that, because they are working with different programs, sometimes they don’t communicate as well as they could.

I saw this article in marketingprofs.com the other day and it speaks to that isolation that occurs on both sides feel sometimes.

I haven’t been with Soffront for very long, but as a long-time marketing person who’s had to navigate between CRMs and email programs, I found it a revelation to discover a CRM that did both and wondered why it hadn’t done before. Some programs say they do both, but if you ever had to struggle with making a CRM into a mass email program, let me tell you it’s not very fun.

Anyway, I hope this article is helpful and makes just one more marketing person think of sales and vice versa. We’re in this together!

 

The Rise and Fall of QR Codes

I’ve long held the notion that mall kiosks are where beloved ideas go to die.  Scan the floor of the mall and you can still sometimes find those squint-inducing Magic Eye posters (I swear I can see it, it’s a cat, right?!), hermit crabs, and any number of things that were popular in 1992.  I knew QR codes were truly dead when I came across one of these kiosks peddling QR code t-shirts.  I mean, really??

If you’ve been hiding under a bush for the last several years, you still might not know what a QR code is.  Quick Response codes are those square, bar code-y looking things that have been popping up all over magazines, newspapers, TV ads, and just about anywhere else marketing folks can slap em.  A big hit in Japan, these neat little codes can zap information such as coupons, product or business details, advertisements, and more straight to your mobile phone after a quick scan with your phone’s camera.

At arm’s length, these seem like an ingenious little idea to get more information to your audience quickly.  But the reality is that these neat little codes that were touted as the next great thing in advertising are already on their way out.

comScore recently did a study that showed only 14 million American mobile device users have interacted with a QR code.  That’s less than 5% of the country’s population!  Another indication that QR codes are on the outs is the fact that internet behemoth Google phased out support for QR codes from Google Places last year.  Additionally, QR codes are an easy way for criminals to launch a number of stealthy cyber-attacks, from fake websites designed to steal your information, to launching harmful apps.

So if QR codes are dying, if not already DOA, what’s going to replace them?  There are a couple front-runners, such as mobile visual search (MVS), and near-field communication (NFC).  With MVS, you can use your phone to snap a picture of a product or logo and instantly get the same information delivered straight to your phone that a QR code could provide.  NFC chips will allow you to simply hold your phone up near a sign that contains the chip and get similar results.  Safer and easier to use, these types of programs are already miles ahead of the poor, doomed QR code.

But hey, if you’re the nostalgic type, by all means, keep putting those QR codes into your advertising.  It’ll make you look as old school as a Hypercolor sweatshirt.

-Jennifer Young

Sr. Marketing Executive, Soffront Software Inc.

 

Sources: Mashable, Business Insider