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Soffront Blog

Lead Management: The Art of Conversions!

Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.

You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads.

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Don’t Cold Call: Here’s why

For certain businesses, cold calling is still the most efficient way to win new business. But, what if you are trying to sell small ticket items? What if you are trying to sell to a large population? Then cold calling may not be the most cost effective way to get new customers.

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Have You Ever Missed a Birthday?

Stay on top of everything. Make your impression by using tools to help you get organized and be more productive. Work smarter, not harder and be at home for dinner with your family. Soffront CRM keeps you happy and well liked at home and at work.

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Soffront is Sprinting with Scrum

Even the creator of the scrum process, Jeff Sutherland, would not have anticipated the current popularity of Scrum today when he invented it in 1993.  Jeff borrowed the term “scrum” from a study published in Harvard Business Review in 1986, written by Takuchi and...

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6 Simple Tips to Stay Happy @Work

We all want to be happy and stay happy.  Whether its finding a magical way to balance our social and work life or simply trying to find happiness at work, it remains an elusive ideal for many of us.   Happiness can be the biggest motivator and a common topic of...

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