Soffront Blog
Metrics You Should Be Tracking (Other Than Conversion Rate)
You already know that your business should be tracking conversions, but the percentage of customers that make purchases is only one indicator of business success. For your business to reach its potential, you need to have a clear view of the big picture. Here are 6...
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Troubleshooting an Ineffective Email Marketing Campaign
Implementing an email marketing campaign is a smart move, but for many businesses taking the DIY approach to marketing, email campaigns are easier in theory than in practice. It's frustrating to pour time, energy, and money into email marketing, only to come up with...
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Three Essentials to Boost Revenues
One of the best ways to measure how efficient your business can be is to compare its revenues to that of its expenditure. If this difference is low profit, the business may not be growing. Applying analytical metrics to the business' customer satisfaction, customer...
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5 Expensive Marketing Mistakes You Might be Making
Not every marketing dollar is created equal. Spending on non-productive strategies, cutting too many corners, or wasting time and energy on processes that could be easily improved ultimately costs your company in lower sales, wasted budget, and higher costs per...
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Generate leads with your website
Generating leads is a must for us. How each business does it is different, how your neighbor may do it is different than how you need to do it. Which methods work better at generating more than others? Well, many of us have websites? Secondly, are you utilizing the...
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The Benefits of Implementing a Marketing Automation Software
What is marketing automation? Simply put, marketing automation is a software with the purpose of automating your marketing efforts. This software aids your marketing department to work smarter, not harder. Marketing automation can be beneficial to your company because...
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5 Automation Statistics, that you should know
Depending where you are in your company as far as job title, sales, marketing or customer service, you’ve probably spent more time than you wish managing an ever increasing list of day to day operations. Have you ever asked yourself why? Limited resources,...
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Leads: How To Get Them, Now What To Do With Them?
Finding fresh and qualified leads is an important part of any business. While marketing in lead generation is the measure of the interest a consumer has or their inquiry into products or services of that business. There are many ways to get those leads on a regular...
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Finding consistancy with marketing automation
An automated marketing process will run in the background seamlessly with little or no need for it to be touched as it is working on nurturing and helping your leads or accounts. Emails will automatically go out based on triggered events, such as clicking on a link, or opening an email
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Introduction to Lead Scoring
What is Lead Scoring For some businesses, there is a disconnect between sales and marketing. One of the many ways to get them to work together is getting the sales team “sales ready leads”, from the marketing team. How does both teams work together cohesively? the...
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