I always hated going to school as a kid. The only class I liked was P.E. (Physical Education). Sometimes even that was bad. I always dreaded doing the mile runs. I’m willing to bet that most of you didn’t like going to school either. Sitting in the classroom getting lectured was never any fun. There were some good days when we got to watch a movie, or they’d tell us a story. I bet you perked up just like I did on those days. Imagine applying that same principle to your business.
We know people are indecisive, especially when they have several choices to choose from. Tell them a story about how your product is superior. Are you in customer service? You could use customer service CRM software, and go through each aspect with a character. Maybe you’re a small business. Great! Use a CRM for small businesses to tell a story about certain features that you have. The point is you not only hold somebody’s attention longer, but you also differentiate yourself from the crowd. How many of those prospective customers will be looking at different presentations? I bet you they’ll have a hard time remembering 80% of them. This is a great way to stand out.
Join us for an educational webinar on Thursday June 18 and learn how to use a Customer Relationship Management (CRM) system to engage your target audience and generate more inbound leads. The Soffront weekly webinar series explains exactly what CRM is and how it works, and breaks down all the ways in which it can benefit your business. This week, we will explore using CRM to engage prospects and customers with a story combining the following elements:
- Social media campaigns
- Email marketing
- Custom web forms to generate inbound leads
All webinar attendees will receive a free Transmedia eBook ($8.95 value) after the conclusion of the webinar!
Thursday June 18 at 1pm PDT – click or copy/paste to register: https://attendee.gotowebinar.com/register/1527316576056001281
