I present you the tips for growing your web design & development business.
1. Find a unique approach to the market: A lot of people get into the technicality of businesses forgetting about marketing and selling. If you do not market your product then no matter how good and technically sound your design is, it will fall short of sales. Marketing is very important in today’s business as the web design arena has become more competitive than ever. Many start-up web development company have their unique website on CMS platforms like Joomla or WordPress, but how will you distinguish between those. They are all good.
So you need to find a unique approach, so here’s what you can do:
- Tweaky focus on $39 projects
- AppStack bundle design / advertising and app creation into a monthly service based on how many customers you want
So you could establish yourself based on the nature of package you’re offering. It will also help you to track, create opportunities from which you could benefit, and it will also help you grow. Once your offerings are unique then a specific group of people will be attracted to you, and then you can engage them by letting them know why they need your service and what are the benefits, following that you can hire a good web developer to do the rest of the job.. This way potential customers will be easier and cheaper to find and bad customers to avoid.
2. Learn how to sell: This should be in number 1 but in fairness unless you have a proper idea of what you are going to sell, its a bit hard to sell it. But sales is the most important aspect in business.
Having said that there are a lot of ways to sell something. People buy for a variety of different reasons and face to face selling isn’t only the best approach. The recommended thing to do is add as much value to the content and make it appealing. The platform of selling is also important, for example consider an online scenario, where you don’t have to face the customer and yet you can persuade them through your design to choose you among the rest. So its important to consider all of these and then pitch your product or service in the right way through the right channels.