Is 2018 the Era of Customer Engagement?
Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement. The most successful organizations co-create products and services with customers,...Advantages Of Using CRM
CRM or Customer Relationship Management aims at improving the relationship with an existing customer, find the new prospective customer and retain the former customer. This system works in sync with a software that collects, organizes and improves customer...CRM & Marketing Automation a Match Made In Heaven
Good pairings are important. Like finding the right wine to go along with the right meal. It’s the same with your customer relationship management (CRM) and your marketing automation platform. Without one or the other, you’ll still reach some of your business goals...