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Utilizing Your CRM

One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software. Is this you??? The next question is, why not? CRM software is a must-have for businesses today, CRM has been shown to increase revenue by 41% per...

CRM & Marketing Automation a Match Made In Heaven

Good pairings are important. Like finding the right wine to go along with the right meal. It’s the same with your customer relationship management (CRM) and your marketing automation platform. Without one or the other, you’ll still reach some of your business goals...