If you have ever felt overworked or spread too thin, chances are you’ve turned to Google or Forbes for the latest and greatest time management secrets. You clicked “search” and were presented with an overwhelming list of articles, all promising that their “20 Top Tips” will make you the best, most productive version of yourself.
This article isn’t one of them. We have ONE tool to share with you- and because we value your time, we’ll keep it short and sweet.
Being a business owner doesn’t have to feel like treading water.
If you want to take your business to the next level, it starts with firing yourself.Do what you do best, and delegate the rest.
We all say “time is money,” but how many of us really view hours as a form of currency? When you save time, do you see dollar signs flash before your eyes? Most of us are justifiably shrewd when it comes to budgeting and the bottom line. We hire accountants to keep us on track and consultants or investors to hold us accountable. Consider now- just for a moment- the culmination of lost hours when you are overcommitted. This lost time effects quarterly results and annual profits more than you may realize.
“When you’re calculating costs to your business, it’s important to consider your time in addition to money. Time costs are much higher compared to monetary investment, because you have a finite amount of time and no way to recover it once lost.” – Kitty Lusby
Wouldn’t it be nice to have both time AND money put back in your pocket?
Let’s rewind to the art of delegation. When it comes to optimizing your schedule, one of the most important steps is mindfully deciding when and what to delegate. We’ll take one of the notoriously time-consuming, ever demanding operations of business as an example: marketing.
Marketing is crucial to the success and longevity of any business, enabling you to stand out amongst competition and continually attract new customers. It is not a strategy to approach haphazardly. If you don’t have the time, experience, or expertise to market your business properly, it can become a road block- rather than speedway- to success.
As a business owner, you know your business. You also know that there’s a difference between being busy and being productive. We want to help free up your time so you can take on the projects and tasks that excite you; the ones that you can do better than anyone else. You already work hard. Deciding to outsource? Well, that’s working smart.
At Soffront, we know marketing. We know how to evaluate your opportunities for growth, set achievable goals, and elevate your business. From big picture strategizing to implementation and analytics; we are a results-oriented team looking to take some stress off your shoulders. We believe that marketing shouldn’t feel like work- it should work for you.
While it can be easy to assume that having things done “in-house” is more cost effective, we would like to show you that with marketing- that’s simply not the case. You might save a buck today, but it will cost you missed profits tomorrow. What is budget savvy about operating below your revenue potential? What is cost effective about prospective clients choosing your competitors, simply because they heard of them first?
The ROI provided by a specialized team will far surpass strategies that—let’s say—aren’t maximizing their potential. And don’t forget! What it comes to budgeting and prioritizing, *time is truly one of the most valuable commodities.
Which leaves us with one final question for you. How much is your time worth? If you’re ready to be LESS busy, MORE productive, and get BETTER results, chat with the team at Soffront. Not tomorrow, not next week. Right now. Because when it comes to time, there’s just none to waste.