User interface: human – machine interaction
Friction: the force resisting relative motion
The slightest hint of friction can often spell disaster for your productivity. This truth is seared into the soul of Soffront CRM. Soffront boasts the industries highest adoption rates specifically because the user interface is intuitive and natural. What is unique about the Soffront CRM user design?
Tab Based Architecture
Tab based architecture, similar to tabs on your browser, offers a very clean environment to pursue your work. Multi-tasking is a fact of life, especially in business communications, Tabs allow the Soffront user to easily work with several projects in parallel. Let’s review an example… Say you want to set up an email touch campaign, i.e. a series of emails automatically distributed over a scheduled period of time, as you begin your first email copy you get a call from a client who needs immediate help, instead of closing down your touch campaign you simply open up a new tab from your home page.
You drill down through the customers notes and see that their problem is already solved so you let the customer know your team is on top of the situation and then you go back to your touch campaign, you don’t have to refind your place because you never left it, you simply click on the touch campaigns tab and you are right back in productive mode.
Tabs within Tabs