CRM Software, CRM Tips, Marketing
Too often, employers select a CRM based on marketing and hype around a platform that promises all-in-one pain point solutions. Yet popular CRMs are often too expensive and too challenging to use. Learn why businesses must decide on a CRM their staff will actually use....Comparisons, CRM Tips, Marketing
58% of companies rate End user adoption of CRM as a Major-to-Moderate Challenge. We speak with many companies in a week’s time, sometimes 1,000’s. We hear pretty much the same story when it comes to CRM adoption. This is across the board small or large....CRM Software, CRM Tips, Marketing, Process Improvements, Sales Process
I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, often called a...CRM Software, CRM Tips, Marketing
I recently read an article that explains why so many companies eventually abandon their CRM software. Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new or different application. And if...