Long-tail keywords can be real game-changers as far as improving your SEO efforts are concerned. Even though a long tail keyword garners slighter attention in comparison with a short tail keyword, with a lower search volume the competition it attracts is equally lesser. Depending on the precise industry type you have your business in, it might be in your best interests to try using a niche or long-tail keyword. Thankfully, while focusing on keywords having a longer tail, you gain the capability of setting practical expectations with reference to the SEO success of your business.
But how can you capitalize on the efficacy of a long tail keyword? It’s time that you integrate long-tail SEO strategies through these 4 productive ways to get the most out of your SEO plans.
1. By paying particular attention on intent keywords
Make certain you include “intent keywords” while putting together in-depth research on long-tail keyword for the content of your SEO. Every so often, the nature of intent keywords is purely based on marketable criteria. They’re most likely to exemplify the characteristics of a sales funnel in its later stage.
Prior to making an online purchasing decision you possibly will carry out a little research. In doing so, you need to pass through the complete buyer’s journey to seize all the information you need. This is exactly the moment when online searchers are drawn towards a long tail keyword to derive more explicit search results for the product or service they intend to buy. The right keyword will signify what a potential buyer is looking for in the course of this journey.
At the outset, people might look for something more broad or generic such as “clothing brand” or “buy sneakers”. Such keywords generate substantial search volume. However, they’re too competitive to make your ranking better. While going deeper into the journey, people prefer getting more specific with their online searches. They try using a long-tail keyword like “top men’s clothing brand” or “buy breathable running sneakers”. Ultimately the search is narrowed down to the precise product which the buyer aims to buy.
2. By taking your target audience base into account
It’s necessary that you pay an extreme focus on your intended audience when you implement a long tail keyword. Even if a few terms have the makings of guaranteeing a sizeable ranking, not all terms will have direct relevance to your audience as well as your content.
For instance, you might be the owner of a digital marketing agency designed for enterprise companies. In the midst of doing extensive keyword research, you find out that queries, for example, “digital marketing strategies for startups” possess decent ranking potential. But they’re anything but germane to the aspect of the brand you wish to create and project. Therefore, if you use such a long tail keyword it won’t do any justice to attract your audience.
Hence, to augment your search traffic so as to generate more appropriate quality traffic into your web pages, see to it that the keywords you use have enough consistency with your branding initiatives and audience. On the off chance, they don’t, eventually, you’ll get the worst of it.
3. By pulling in more local searches
In fact, local business owners will get the maximum advantage of employing groups of a long tail keyword than they’d with the ones of a short tail keyword. In any case, there’ll always be industry giants who are invincible as far as the SERPs are concerned. Time and again, the majority of local businesses grapple to contend with such large companies in favor of short-tail keywords.
Be it through Google Search or Google Maps, literally all and sundry search for a local business prior to visiting the physical location. Say for example, when you initiate a search for nearby businesses, you might type a long tail keyword, something like “carpenters near me”. Otherwise, you might indicate what your search is all about by making good use of locally utilized intent keywords like your city, state, or the zip code. If truth be told, identifying a business online before going to the actual location or making a purchase is instinctive on the part of the majority of online searchers.
Since there are high chances of someone to seek the product or service of a local business, it would be of benefit to target local intent keywords. As a matter of fact, short tail keywords hardly appear to be tempting to a local customer base. Thus by choosing a long-tail keyword that gravitates towards your proximate areas, odds are your competition will decrease. Not only will you be vying for fewer results, but also your searches with a long tail keyword will offer a greater probability of being more qualified than when executed with a short tail keyword.
4. By shifting your focus to keyword themes
Undoubtedly you’d like the integration of several types of a long-tail keyword into your content. But then again, you also have to keep the aspect of keyword themes in mind because of their exposure to more traffic. Let’s say, you want to develop content that centers on the main keyword “digital marketing”. But digital marketing is a fairly overarching term. Alone, it won’t have the ability to drive in lots of website traffic.
By carrying out an all-embracing research, in this scenario, the safest bet would be to opt for “digital marketing strategy” as the primary long-tail keyword. In this way, there will be several likely digital marketing strategies which a user might find the helpful following which you can focus your content on the corresponding themes.
When you do this, you possibly put forward plenty of different strategies. While one strategy might lay emphasis on content marketing, another might be relevant to social media marketing. Each of these strategies will be in need of a unique long-tail keyword pertinent to its distinctive situation. Perse, you can seek out different long-tail keywords for differently targeted users.
As a consequence, you are just not aiming for “digital marketing strategy”. You’re as well zeroing in on other keywords that highlight content marketing and social media marketing. In doing so, you expand your organic traffic by way of broadening the reach of your content and long-tail keyword strategy and taking home different users resorting to different keywords.
Thus, it’s evident that a long tail keyword is a perfect example of the adage that you can’t overlook anything when it’s all about things meant to improve your SEO. Even though such a keyword may not catch the attention of a busy SEO initially, however, with the proper effort put in, a long tail keyword can help you come up with a simple, effortless way to achieve higher ranking for your business.