Soffront CRM has a focus on the end user, a philosophy we call “Salespersons ROI” this means that the focus on the benefit of using CRM should start with the end user, typically a salesperson or owner acting in salespersons role. Our observation is that the salesperson’s incentive to use their CRM should be immediately apparent, and if it is, then everything falls in line. Management can view reports, such as conversion reports, activity reports, forecasting reports, but if the data in those reports is missing or only partially input (usually input by the salespeople) then management won’t have the correct info to base accurate marketing decisions. Guiding Philosophy as illustrated by Manu Das, Soffront Software CRM and “Father of CRM”

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