Fishing with CRM

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You brought a brand new rod, a shiny new reel, and a few of the biggest, brightest, most colorful lures. You go out fishing for the biggest fish in the pond. After some time you are not catching that big fish. So you alter your strategy. You move to a different spot on the pond, tie on a different lure….same results…You mindset now changes. Instead of going after a few ginormous fish, you decide to focus on a boatload of smaller ones. After all, no one wants to go home without any fish. No one wants to face the embarrassment of having purchased the latest and greatest equipment without any reward. No one wants to stop at the Supermarket to buy fish because they couldn’t catch any. Why did I fail? Was it the weather? Was it the water temperature? Was it karma?

Fishing is like choosing a CRM. You can have the biggest and the shiniest lures, the latest and greatest rod and reel and still not get the results you desire. Why? You used the wrong bait! The fish are now biting on live bait, not the artificial stuff you have been offering.

Many CRM companies are stagnant. They don’t listen to their customers. Think of it like this. If you go into a bait store and ask the clerk what is the best thing to use to catch a fish at the pond and he says, “this shiny new lure works magic; it’s all you need” Then you see fellow anglers like you coming off of the water with stringers of big fish. You ask them what they caught them on. They say the Soffront CRM bait. Would you ever go back to the bait store for their services? Never, well, at least I hope not.

This is what sets Soffront Online CRM apart. We are in tune with what you are fishing for. Why? Because we listen. We are in the boat with you, not on a distant shore. Over 50% of the ideas that fellow users have for what they would like to see in our CRM, have been implemented. So if you have a tackle box full of lures to catch big fish, but you wish you had a few smaller ones, we can get them for you. If it’s important to you, it’s on our radar.

Because businesses change, people change, economies change, we at Soffront are committed to change. We do not believe in a set software release schedule. When we engineered the improvements you asked for, we want you to have them now, not when the weather changes and the fish aren’t biting any longer.

The CRM company that you choose should have a relationship with you. They should be in tune with your needs and really care about them and focus on meeting them. After the day is over when your stringer is full of new customers, tell your friends at the bait store you didn’t just buy a lure, you invested in a relationship.

Top Ten Spam No-no’s

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Engaging in spam email marketing can flush your  money away. Watch out for these top ten notorious email marketing transgressions.

  1. “Failing to plan is planning to fail.” Alan Lakein

Email marketing is not any different. You need a start point and an end point, with a concrete objective and outline.

  1. Don’t spam.

Using spam will lead to no sales, ROI or brand recognition. The marketing email will just end up in the junk box. It is out dated and uber annoying.

  1. Spray email market is a no no.

Lack of application of custom niche words to the right consumer segment will lead to wasted resources as a function of low ROI. You don’t have to start from scratch, just segment your most prioritized prospect and send that segment a tailored message.

  1. No universal landing page.

The content of the landing page needs to be relevant to the recipient. How does the landing page relate to the recipient’s needs?

  1. Don’t forget to sanitize your list.

Use that great CRM tool you have to remove those who have unsubscribed, and the bounce backs.

  1. Less is more, more is less.

The more you put into the email content, the more you will create confusion, and therefore lesser return. Get to the point, and let them click.

  1. Do not mislead.

This is a surefire way of not achieving your objective. Say what you have, and give/display it.

  1. Don’t forget to recheck and test.

Is the content relevant, is the landing page current. Does the link work? Mistakes happen, be smart and minimize them.

  1. Don’t make it one dimensional.

The emails, contents and the landing pages must be dynamic i.e can be opened up at a desktop, tablet or mobile communication device.

  1. Don’t omit tracking the KPI.

This will help enormously in knowing where to improve, and where to apply your scarce resources.

Knock, Knock…Who’s There?

Okay, we all have heard a bazillion of these in our lifetime. Every time I hear one of these jokes, I think of how valuable quick wit really is. knock-knockNot everyone is born with a quick wit. For some it take years or practice. For others it comes naturally. For me, I don’t care. I look at quick wit in the business environment as something not altogether necessary. Of course, it may win you brownie points around the water cooler to say the right thing at the right time, but is it really needed.

To me I replaced the need for a quick wit with the “O” word. Organization. To some, a novel concept. To others a reality. That is why I don’t need a quick wit when my CRM has the big, “O”. All of my information on all of my leads and customers, right there. I don’t need to focus on fancy lingo, snappy phrases, or senseless practices.

That is why my CRM is Soffront. Nothing falls through the cracks. When I open a Lead, I have all of the information I need. EVERY SINGLE BIT OF IT. Not 99.99 %. All of it. Get it?!! What’s is Miss Hathaway’s favorite dessert? Got it! Jethro Bodine’s favorite rock group? Nailed it. That is what I call “O”. I have no need to hide behind quickies, one liners, or water cooler lingo needed.

Soffront Online CRM is the best “O” anyone could ever ask for.

Knock, Knock!

Who’s there?


Boo Who?

Don’t cry, get Soffront Online CRM!

Advertising Channels: What your peers are using…


As the survey results from the 2015 B2B Content Marketing Trends Chart shows Social Media Content and  eNewsletters are the top of the pack when it comes to media channel usage. The survey covered 14 media advertising channels in order of usage; Social Media Content, eNewsletters, Articles on your website, Blogs, In-person Events, Case Studies, Videos, Illustrations/Photos, White Papers, Online Presentations, Infographics, Webinars/Webcasts, Research Reports and Microsites.

Infographics as a tactic saw the biggest rise in usage (from 51 percent last year to 62 percent this year).

Another interesting fact was that 60% of B2B marketers with documented content marketing strategy say they are effective vs. 32% of those with a verbal strategy.

Is your CRM like your Spousal unit?

Is your CRM like your Spousal unit?

Before you start, No, I didn’t get my CRM a Valentine Day card. No chocolates, no flowers, no soft music. But maybe I should show my appreciation for all that it has done for me. I digress. Without my real life spouse, the bills would not get paid on time, birthday cards would not be sent, dinner engagements would not be met, and my socks would not match.

I am guilty of taking that for granted. I was at my employment and I thought, “Wow, my CRM is just like my spouse!” It tells me the important tasks that need to be accomplished to keep my sales goals. It allows me to create fancy looking emails to send to my leads. “Huge!” I am definitely not the creative one in the family. It helps me keep track of all of my leads in one place and with a few clicks I can find them, and send them an important announcement. I don’t even have to remember the address. “Thanks, honey!” Yes, in my house my office is a cross between a hurricane and a playground for the Tasmanian devil.

At a holiday party that just passed I had a friend ask me how I juggle all of my responsibilities and make it look so easy. I explained that 99% of that credit was due to my spousal unit and I cannot take the credit. His reply made me chuckle. He stated, “I know what you mean, I wish I could take my spouse to work. I need that organization so bad. I am missing appointments, phone numbers, and addresses. I am forgetting tasks that need to be done. I am losing business!”

The shallowness I felt for not expressing my gratitude to my CRM was sending me into bytes of depression. I escaped into my office, found my laptop and inserted a Thank you note inside the floppy drive. I had to do it. Tears started to form. The guilt was overwhelming. As soon as the note was read, a reply note flashed on my screen. It read, “look down, your socks still don’t match.”

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About the Author…

My name is Joe Hofman. I am the Technical Support Manager for Soffront Software. I have been in the Technical Support sector for over 25 years. Building and rebuilding top notch Technical Support departments is what I enjoy the most. Having and keeping the pulse of what users need is what my trained eyes and ears look for. I have worked in several different  types of companies which has allowed me to traverse the true spectrum of what is needed to provide World Class Technical Support.

Personally, I am also a formally trained chef. I love the Culinary arts. I have my own Spice business and I enjoy teaching others how to prepare the dish they always wanted to learn how to make. I enjoy fishing. Seeing that I am originally from Chicago, I am a rabid fan of Chicago sports teams (except the Cubs). I play the harmonica and get pleasure from listening to the Blues.