Engaging in spam email marketing can flush your money away. Watch out for these top ten notorious email marketing transgressions.
- “Failing to plan is planning to fail.” Alan Lakein
Email marketing is not any different. You need a start point and an end point, with a concrete objective and outline.
- Don’t spam.
Using spam will lead to no sales, ROI or brand recognition. The marketing email will just end up in the junk box. It is out dated and uber annoying.
- Spray email market is a no no.
Lack of application of custom niche words to the right consumer segment will lead to wasted resources as a function of low ROI. You don’t have to start from scratch, just segment your most prioritized prospect and send that segment a tailored message.
- No universal landing page.
The content of the landing page needs to be relevant to the recipient. How does the landing page relate to the recipient’s needs?
- Don’t forget to sanitize your list.
Use that great CRM tool you have to remove those who have unsubscribed, and the bounce backs.
- Less is more, more is less.
The more you put into the email content, the more you will create confusion, and therefore lesser return. Get to the point, and let them click.
- Do not mislead.
This is a surefire way of not achieving your objective. Say what you have, and give/display it.
- Don’t forget to recheck and test.
Is the content relevant, is the landing page current. Does the link work? Mistakes happen, be smart and minimize them.
- Don’t make it one dimensional.
The emails, contents and the landing pages must be dynamic i.e can be opened up at a desktop, tablet or mobile communication device.
- Don’t omit tracking the KPI.
This will help enormously in knowing where to improve, and where to apply your scarce resources.