You brought a brand new rod, a shiny new reel, and a few of the biggest, brightest, most colorful lures. You go out fishing for the biggest fish in the pond. After some time you are not catching that big fish. So you alter your strategy. You move to a different spot on the pond, tie on a different lure….same results…You mindset now changes. Instead of going after a few ginormous fish, you decide to focus on a boatload of smaller ones. After all, no one wants to go home without any fish. No one wants to face the embarrassment of having purchased the latest and greatest equipment without any reward. No one wants to stop at the Supermarket to buy fish because they couldn’t catch any. Why did I fail? Was it the weather? Was it the water temperature? Was it karma?
Fishing is like choosing a CRM. You can have the biggest and the shiniest lures, the latest and greatest rod and reel and still not get the results you desire. Why? You used the wrong bait! The fish are now biting on live bait, not the artificial stuff you have been offering.
Many CRM companies are stagnant. They don’t listen to their customers. Think of it like this. If you go into a bait store and ask the clerk what is the best thing to use to catch a fish at the pond and he says, “this shiny new lure works magic; it’s all you need” Then you see fellow anglers like you coming off of the water with stringers of big fish. You ask them what they caught them on. They say the Soffront CRM bait. Would you ever go back to the bait store for their services? Never, well, at least I hope not.
This is what sets Soffront Online CRM apart. We are in tune with what you are fishing for. Why? Because we listen. We are in the boat with you, not on a distant shore. Over 50% of the ideas that fellow users have for what they would like to see in our CRM, have been implemented. So if you have a tackle box full of lures to catch big fish, but you wish you had a few smaller ones, we can get them for you. If it’s important to you, it’s on our radar.
Because businesses change, people change, economies change, we at Soffront are committed to change. We do not believe in a set software release schedule. When we engineered the improvements you asked for, we want you to have them now, not when the weather changes and the fish aren’t biting any longer.
The CRM company that you choose should have a relationship with you. They should be in tune with your needs and really care about them and focus on meeting them. After the day is over when your stringer is full of new customers, tell your friends at the bait store you didn’t just buy a lure, you invested in a relationship.