Maestro, let’s make some CRM music



Ok. Now’s your chance. You finally decided to put a band together. Awesome. Rock on! Oh, not rock music? Okay, everyone likes Jazz. Nope. Not jazz either? Don’t tell me, you want to create Classical music? Bingo! That’s the ticket. Beautiful. Well, that means we will need quite a few instruments.

Let’s start with the String section. This is the most important part of the CRM. It is what plays the high sounds. This is the lead management system. This is the backbone of your ensemble. Without a perfectly tuned string section, the rest of your orchestra with be out of tune and will not sound very good. If you do not have a perfectly tuned way of having your leads interact with the rest of the band you will lose important information about them and they will leave your concert.

Next we have the Woodwind section. This is what provides the melody. You want your customers to hear meaningful messages and in a timely fashion. A great woodwind section sounds like Sales Templates delivered to your customers alerting them about you and how you can help them. A woodwind section has many instruments which allows you to send Sales emails of many different sounds depending on your audiences preference.

On to the Brass section. This is what plays the exciting sounds. You want your listeners to feel excited. Your band needs to be able to send energized Broadcasts to everyone in the crowd. A new product announcement, a new service, a price reduction…Trumpets, horns, saxophones, announce yourself. Tell the world. Send a Broadcast Campaign. If you need a bigger bang, let the Tubas creating a Marketing Template that makes a grand entrance.

Lastly we have the Percussion section. This section is the one that keeps the beat, keeps the rhythm. They insure that the your customers flow the way they should. You want them to keep dancing to the beat. Your CRM needs an effective Workflow. Your leads need to marching to the “let’s become a customer” beat. Your workflow is like your conductor. It makes sure that you are pressing the right keys at the correct time. It lets you know what to do and when to do it. Without a good conductor there is no real way of managing your orchestra.

So get your tickets. You deserve to hear and feel a finely tuned ensemble.

Fishing with CRM

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You brought a brand new rod, a shiny new reel, and a few of the biggest, brightest, most colorful lures. You go out fishing for the biggest fish in the pond. After some time you are not catching that big fish. So you alter your strategy. You move to a different spot on the pond, tie on a different lure….same results…You mindset now changes. Instead of going after a few ginormous fish, you decide to focus on a boatload of smaller ones. After all, no one wants to go home without any fish. No one wants to face the embarrassment of having purchased the latest and greatest equipment without any reward. No one wants to stop at the Supermarket to buy fish because they couldn’t catch any. Why did I fail? Was it the weather? Was it the water temperature? Was it karma?

Fishing is like choosing a CRM. You can have the biggest and the shiniest lures, the latest and greatest rod and reel and still not get the results you desire. Why? You used the wrong bait! The fish are now biting on live bait, not the artificial stuff you have been offering.

Many CRM companies are stagnant. They don’t listen to their customers. Think of it like this. If you go into a bait store and ask the clerk what is the best thing to use to catch a fish at the pond and he says, “this shiny new lure works magic; it’s all you need” Then you see fellow anglers like you coming off of the water with stringers of big fish. You ask them what they caught them on. They say the Soffront CRM bait. Would you ever go back to the bait store for their services? Never, well, at least I hope not.

This is what sets Soffront Online CRM apart. We are in tune with what you are fishing for. Why? Because we listen. We are in the boat with you, not on a distant shore. Over 50% of the ideas that fellow users have for what they would like to see in our CRM, have been implemented. So if you have a tackle box full of lures to catch big fish, but you wish you had a few smaller ones, we can get them for you. If it’s important to you, it’s on our radar.

Because businesses change, people change, economies change, we at Soffront are committed to change. We do not believe in a set software release schedule. When we engineered the improvements you asked for, we want you to have them now, not when the weather changes and the fish aren’t biting any longer.

The CRM company that you choose should have a relationship with you. They should be in tune with your needs and really care about them and focus on meeting them. After the day is over when your stringer is full of new customers, tell your friends at the bait store you didn’t just buy a lure, you invested in a relationship.

Top Ten Spam No-no’s

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Engaging in spam email marketing can flush your  money away. Watch out for these top ten notorious email marketing transgressions.

  1. “Failing to plan is planning to fail.” Alan Lakein

Email marketing is not any different. You need a start point and an end point, with a concrete objective and outline.

  1. Don’t spam.

Using spam will lead to no sales, ROI or brand recognition. The marketing email will just end up in the junk box. It is out dated and uber annoying.

  1. Spray email market is a no no.

Lack of application of custom niche words to the right consumer segment will lead to wasted resources as a function of low ROI. You don’t have to start from scratch, just segment your most prioritized prospect and send that segment a tailored message.

  1. No universal landing page.

The content of the landing page needs to be relevant to the recipient. How does the landing page relate to the recipient’s needs?

  1. Don’t forget to sanitize your list.

Use that great CRM tool you have to remove those who have unsubscribed, and the bounce backs.

  1. Less is more, more is less.

The more you put into the email content, the more you will create confusion, and therefore lesser return. Get to the point, and let them click.

  1. Do not mislead.

This is a surefire way of not achieving your objective. Say what you have, and give/display it.

  1. Don’t forget to recheck and test.

Is the content relevant, is the landing page current. Does the link work? Mistakes happen, be smart and minimize them.

  1. Don’t make it one dimensional.

The emails, contents and the landing pages must be dynamic i.e can be opened up at a desktop, tablet or mobile communication device.

  1. Don’t omit tracking the KPI.

This will help enormously in knowing where to improve, and where to apply your scarce resources.

Knock, Knock…Who’s There?

Okay, we all have heard a bazillion of these in our lifetime. Every time I hear one of these jokes, I think of how valuable quick wit really is. knock-knockNot everyone is born with a quick wit. For some it take years or practice. For others it comes naturally. For me, I don’t care. I look at quick wit in the business environment as something not altogether necessary. Of course, it may win you brownie points around the water cooler to say the right thing at the right time, but is it really needed.

To me I replaced the need for a quick wit with the “O” word. Organization. To some, a novel concept. To others a reality. That is why I don’t need a quick wit when my CRM has the big, “O”. All of my information on all of my leads and customers, right there. I don’t need to focus on fancy lingo, snappy phrases, or senseless practices.

That is why my CRM is Soffront. Nothing falls through the cracks. When I open a Lead, I have all of the information I need. EVERY SINGLE BIT OF IT. Not 99.99 %. All of it. Get it?!! What’s is Miss Hathaway’s favorite dessert? Got it! Jethro Bodine’s favorite rock group? Nailed it. That is what I call “O”. I have no need to hide behind quickies, one liners, or water cooler lingo needed.

Soffront Online CRM is the best “O” anyone could ever ask for.

Knock, Knock!

Who’s there?


Boo Who?

Don’t cry, get Soffront Online CRM!

Advertising Channels: What your peers are using…


As the survey results from the 2015 B2B Content Marketing Trends Chart shows Social Media Content and  eNewsletters are the top of the pack when it comes to media channel usage. The survey covered 14 media advertising channels in order of usage; Social Media Content, eNewsletters, Articles on your website, Blogs, In-person Events, Case Studies, Videos, Illustrations/Photos, White Papers, Online Presentations, Infographics, Webinars/Webcasts, Research Reports and Microsites.

Infographics as a tactic saw the biggest rise in usage (from 51 percent last year to 62 percent this year).

Another interesting fact was that 60% of B2B marketers with documented content marketing strategy say they are effective vs. 32% of those with a verbal strategy.