Is your CRM like your Spousal unit?
Before you start, No, I didn’t get my CRM a Valentine Day card. No chocolates, no flowers, no soft music. But maybe I should show my appreciation for all that it has done for me. I digress. Without my real life spouse, the bills would not get paid on time, birthday cards would not be sent, dinner engagements would not be met, and my socks would not match.
I am guilty of taking that for granted. I was at my employment and I thought, “Wow, my CRM is just like my spouse!” It tells me the important tasks that need to be accomplished to keep my sales goals. It allows me to create fancy looking emails to send to my leads. “Huge!” I am definitely not the creative one in the family. It helps me keep track of all of my leads in one place and with a few clicks I can find them, and send them an important announcement. I don’t even have to remember the address. “Thanks, honey!” Yes, in my house my office is a cross between a hurricane and a playground for the Tasmanian devil.
At a holiday party that just passed I had a friend ask me how I juggle all of my responsibilities and make it look so easy. I explained that 99% of that credit was due to my spousal unit and I cannot take the credit. His reply made me chuckle. He stated, “I know what you mean, I wish I could take my spouse to work. I need that organization so bad. I am missing appointments, phone numbers, and addresses. I am forgetting tasks that need to be done. I am losing business!”
The shallowness I felt for not expressing my gratitude to my CRM was sending me into bytes of depression. I escaped into my office, found my laptop and inserted a Thank you note inside the floppy drive. I had to do it. Tears started to form. The guilt was overwhelming. As soon as the note was read, a reply note flashed on my screen. It read, “look down, your socks still don’t match.”
About the Author…
My name is Joe Hofman. I am the Technical Support Manager for Soffront Software. I have been in the Technical Support sector for over 25 years. Building and rebuilding top notch Technical Support departments is what I enjoy the most. Having and keeping the pulse of what users need is what my trained eyes and ears look for. I have worked in several different types of companies which has allowed me to traverse the true spectrum of what is needed to provide World Class Technical Support.
Personally, I am also a formally trained chef. I love the Culinary arts. I have my own Spice business and I enjoy teaching others how to prepare the dish they always wanted to learn how to make. I enjoy fishing. Seeing that I am originally from Chicago, I am a rabid fan of Chicago sports teams (except the Cubs). I play the harmonica and get pleasure from listening to the Blues.