Soffront Blog
Tips For Selecting a Marketing Automation System For Mid Sized Businesses
Prior to the selection of a Marketing Automation system, it’s important to find a company that will work with you and fit the technology to your needs. Larger vendors have traditionally looked at the mid market as a simple downgrading of their enterprise wide...
read moreMake Integrated CRM Work For You
In this difficult economy, it is important for your company to work as a team to create and maintain successful customer relationships. Your business revolves around your customers, their needs and their issues. Typically, communication with customers and prospects...
read moreClosing More Sales with Sales Automation
Let’s face it; there is one challenge that a lot of small and medium sized businesses face and that is, the need to keep closing sales. As a business owner, working very hard to reach your set goals is given; but when all your hard work is not paying off you will need...
read moreCustomer Best Practice Series: John Van Nice implements a successful helpdesk and improves sales ROI
http://youtu.be/rMliQ-l0PXA
Customer Best Practice Series: Allen Press Inc.
John Van Nice, IT Manager, Allen Press Inc. talks about implementing a successful helpdesk and improving sales ROI using Soffront CRM.
Allen Press provides the most comprehensive offering of integrated services for scholarly journal and special-interest publication production.
To find out how we can help you similarly in your organization, call us at 1-800-SOFFRONT or email us at marketing@soffront.com.
read moreBest Books for Marketing Part Two – a Top 5 Review
In part one, we suggested 5 essential books to understand and practice marketing in the modern landscape. Many of you liked the list and asked for other suggestions. Those of you, who missed the first part, click here. Now we are recommending 5 more books (in no...
read moreCustomer Best Practice Series: Steve Ogden improves company-wide efficiency at Imagetek Inc.
http://youtu.be/nJnULO1q3_o
Steve Ogden, General Manager, Imagetek Inc. talks about improving efficiency company wide using Soffront.
read moreCRM = “Constrained” Relationship Management
I met Scott a few months ago in a meetup in Palo Alto. His company manages electronic medical records for kids. It’s a great service to the parents. Parents can look up their kid’s immunization records very easily using an iPhone. I wanted to know more about his...
read moreThe New Non-SEO SEO
You’ve heard it for years, how important SEO is for your company. Without it, your website and your brand will supposedly sink into the deep, dank depths of internet obscurity. But the big problem with SEO these days is figuring out exactly what to do. Go ahead and...
read moreTaking the Chill Out of Cold Calling
Let’s face it: making and receiving cold calls is probably near the bottom of the list of things you prefer to do to increase your bottom line. You have to have nerves of steel, a deep well of patience, and the time required to keep up the volume of potential...
read moreFilling Your Sales Pipeline with an Integrated CRM
Every salesperson has their sight set on one thing: that glorious moment when a deal closes. And in an ideal world, salespeople would be able to easily close one deal after another. But in the ever-changing landscape of today’s shaky economy, it’s becoming...
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