Soffront Blog
4 Sales & Marketing Practices Your Business Should Follow
List Building With the growth of social media, as well as mobile devices, email list building is easier than ever. There are many ways to build an email list. The tried and tested methods are content marketing, off-line events, and your website. Creating high quality...
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Don’t Fall Into the Trap of Thinking ROI is Everything
ROI is the bottom line. It’s the determining factor in everything. If there is no profit, then what is the point? Well, not so fast. It’s true that you can’t throw something out there that will always lose money. However, just because something isn’t making money now...
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4 Social Media Tips Your Company Should be Doing
Tip #1: Quality vs. Quantity You are better off publishing one social media campaign of high quality content vs. having numerous publications of low value content. The time and energy spent during the week researching, writing and editing one high quality piece will...
read more Incorporating a Sales Process into Your Company
What is a sales process? A sales process is a step by step process that identifies the steps to be completed at each stage of the sale. Generally, a Customer Relationship Management (CRM) or a type of project management software is needed to do this effectively....
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Use a CRM to Tell a Story
I always hated going to school as a kid. The only class I liked was P.E. (Physical Education). Sometimes even that was bad. I always dreaded doing the mile runs. I'm willing to bet that most of you didn't like going to school either. Sitting in the classroom getting...
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A CRM Solution Should be Helpful, Not Hurtful
Analytical people like statistics. It’s quick, it’s to the point, and it often encompasses everything that is needed to be known in one figure. That is true until it isn’t. Sometimes statistics are thrown in as headlines to grab the attention of the decision makers,...
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Visual Content and Communication Should be Your Secret Sauce
Unless you've been completely unplugged from all technology for years, you'll know that visual content/communication and storytelling are incredibly important. I was going to say unless you've lived in the Stone Age, but communication there was purely visual! Think...
read moreHaving a Solid Open Rate is Important to Your Business
What is an open rate? Why does it matter to your business? How do you increase it? This is the formula you need to use to understand what an open rate is: OPEN RATE = NUMBER OF EMAILS OPENED/(NUMBER OF EMAILS SENT - BOUNCES) There are two types of bounces, soft and...
read moreUse Touch Campaigns to Market More Efficiently
At Soffront, we believe that knowledge is power. We want to make sure you're the most educated that you can be when it comes to expanding your business. That's why we're doing our best to keep you informed with our weekly educational webinar series. Our latest webinar...
read moreDigital Marketing is a Small Business’ Main Tool for Success
Digital marketing has been a major factor over the last several years in many companies’ strategies. However, practice makes perfect. There is always room for improvement. A very necessary tool is using a CRM, well, a very customizable and all inclusive CRM, like...
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