Soffront Blog
Marketing Automation Trends To Look For In 2018
As the new year is upon us, marketing automation software and AI continue to soar in the CRM Industry. In 2018, keep an eye out for these constraints as they will revolutionize marketing, keeping customer engagement in the forefront. Customer experience: In 2018,...
read moreEssential Criterion For Choosing The Best CRM
Essential Criterion for choosing the best CRM A CRM system typically covers all the customer information in one place. Its functionality ranges from setting up appointments to tracking customer data from a single navigation screen. A CRM system tracks data from...
read moreFuture of CRM Things To Watch Out In The Coming Years
Marketing analysis shows that retaining an existing customer is always favored over acquiring new ones. That’s why when we talk about future CRM we see that smart businesses are wise enough to care for their existing customers. This is reflected in the mass adoption...
read moreBusiness Trends For 2018 – Sneak Peek Into The Future
As plans get underway for 2018, what follows are the business trends of 2018 you should be aware of as we inch closer to the new year: We are in an experience economy, archaic rules of engagement no longer apply The coming new year, anticipates a shift from Total...
read moreEffective ways to run a successful marketing campaign.
Marketing products and services is an essential part of running a business, but identifying effective ways to run successful marketing campaigns can be tricky. Should you go for online promotion, traditional print ads, word of mouth ― or a mixture of all three? Let’s...
read moreUtilizing Your CRM
One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software. Is this you??? The next question is, why not? CRM software is a must-have for businesses today, CRM has been shown to increase revenue by 41% per...
read moreHelping You Understand The Change To Google AdWords….Yes, it’s confusing.
Did you hear?!? If you advertise on Google AdWords, you could see your campaigns spend increase up to 2x’s the average daily budget! On October 4, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way...
read moreWhy You Need To Update Your Website Now?
Long gone are the days when you could just own a website and not worry about updating and maintaining it regularly. Today technology is constantly evolving, it’s imperative that you maintain and keep your website updated with the latest trends, technology, and search...
read moreHow To Recover From Email Mistakes
Email marketers schedule emails to thousands of contacts every day, but hitting the send button to a large list can be nerve-racking. For how simple this email business is, it’s amazing how catastrophically we can complicate our lives in just a matter of seconds.
read moreA Blog About Blogging: Why you should blog for your business
Yes, this is a blog about blogging. I know it is redundant, but I often get business owners who ask if blogging is worth the time and effort. The short answer is a resounding YES! Blogging frequently (I do it once a week) is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, enhance your SEO (Search Engine Optimization) and attract more potential customers.
read more