Marketing products and services is an essential part of running a business, but identifying effective ways to run successful marketing campaigns can be tricky. Should you go for online promotion, traditional print ads, word of mouth ― or a mixture of all three? Let’s find out.
- Analyse your customer base: Get detailed information about your clients, gathering who, what or how they have bought from you in the past. Scourge your order books and contact customers by phone or email to collect age, gender, and purchase method. This information will be very crucial in determining which marketing channels to use.
- Get the timing right: Its very important to plan early and fully test the marketing materials commissioned as this could benefit your business significantly and you can process some extra orders during the campaign.
- Play according to your strength: If you review the past efforts of your successes, and failures you will get an insight into your strength. Not always, a product based approach will prove fruitful, it may be that a gimmick- led campaign could do the trick for you. Most importantly, you should get people to talk about your business.
- Establish what you want to achieve: Sometimes you may be open to new or existing propositions, other times you may just be wanting a boost in sales, whatever you plan to achieve, always remember to grow your business and see to the proper increment of sales.
- Cost your campaign: A considerable amount of money will cost you to print in local newspapers if you go national it will increase to thousands. Email campaigns cost the time it takes to design and send them. Facebook and Twitter are viable mediums of getting your products and services recommended and spread for free.
- Look outside the business for fresh ideas: Marketing agencies can prove very beneficial for your business as they can create campaigns and test out unique concepts. A professionally designed flyer costs nominal. While a much more expensive bargain comes in the form of a fully executed poster print or internet campaign.
- Be consistent with your method: A multi-channel approach demands consistency above all else for a marketing campaign to be successful. You must ensure that slogans promises and descriptions made in dual mediums match each other.
- Make the news: Issuing a press release talking about certain promotional event about for the business and featuring new and innovative products can get the attention of a news desk. If this happens your business gains immense credibility at no cost. Allow us to demonstrate: If a customer can get a taste of your product before they buy, chances are they will be compelled to go for it.
- How are you doing? Nowadays cost-free online analysis tools help you to find out if your marketing campaign is working. These efficient tools collect websites and forums in a single dashboard view, enabling you to see whether your campaign is being talked about.