We all have friends and family that we love. When they tell us something we take their word for it. We trust them. Trust is important in all relationships, not just romantic ones. Trust is important in friendships, and it’s also crucial in business relationships. Ask yourself why you bought that specific brand for your cellphone. Why did you buy that brand of a television? You trust that brand. You trust it because you either did research them, or it was recommended to you buy a trusted friend or family member.
Now, you’re on the other side. You’re trying to gain a customer’s trust. The only way that is going to happen is if a customer has an in depth conversation with you, or a good employee, and they like you. Generally, the customer will probably have some type of idea in their head already before they even speak to you. They’re most likely coming to you because of a recommendation, either by family/friends, or by doing research from people who have tried your product.
According to Gartner, there has been steady growth among all the enterprise software. You can also view the charts on Forbes. However, one major notable piece of software is the CRM. Growth is expected to skyrocket by 2017 compared to the numbers now. CRM software is expected to hit 36.5 billion worldwide by 2017. Considering the growth of all the technology it shows that customers trust the company that they’re doing business with. They trust you.