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How many times have you browsed a website and are absolutely struck with its lucidity? We would also assume that while visiting websites, you have smoothly browsed through its different segments without facing the slightest of glitch. These websites are built in such a way that even a layman can get its way through.

However, the opposite of such a situation must have happened as well. A web design that might have confused you to the core and as a result you have abandoned it with disappointment. These types of scenarios are vast in the digital world and that is where comes the importance of a web design and development services.

But, to understand the crucial role played by the web services you need to understand the importance of a website in a business. To put in simple words, a website represents you or your business out to your targeted audience. And if put forward correctly, it can generate leads turning them into business prospects. More than ever before, your targeted customers and audiences are thronging for the internet as their every little demand are being fulfilled here! In other words, you can say that internet has become the magical word to fulfill the desires and wishes.

Brand Consistency

Most importantly if you wish to become a part of this magical world called the internet, your website holds the key. As Jeff Bezos, Founder, Chairperson and Chief Executive Officer of Amazon has correctly pointed out,

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Your business website helps you create and establish that brand image.

Now, if you think what are the sole benefits of designing a website and hire web development services, we will point out a few factors such as,

  • Smooth Navigation
  • Consistency of the Brand
  • SEO and Responsive Website
  • Content
  • Trust and Integrity

A compelling and credible website for your company or business does matter and if it is looking outdated then, you might lose an edge of the competition.
Let’s highlight on the five key factors such as,

Smooth Navigation

One of the most sought-after features of a website is navigation. The navigation is such a component that it can make or break the reputation. This notion holds true especially for websites including many pages. Typically website navigation means, the inclusion of a navigation bar in a company’s website having labels or list that differentiates one page of the website from another.

Good navigation should be easy means a visitor can at once comprehend the structure of your website and locate the required pages in a matter of a few seconds. Browsing a website needs to be quick and easy and the visitor does not have the entire day to unfold!

It is usual for a web designer to get carried away with fancy typefaces and designs while designing a website. But what stands true is, over-simplified navigable websites maximize the sense of ease for a wider range of customers. Whether the customer is in a hurry or not, easy navigation works like magic.

Logo and branding

 

Consistency of the Brand

A company’s logo is the brand image that is usually carried out in various ways like pamphlets, business cards, and letterheads and also merchandise. This logo should be and must be carried forward to the website design. It is important for a customer to recognize a brand through all mediums of communication and the logo associated with the brand recognition and the promise of services it offers to the customer.

Visual communication is important as it is often seen that it can create a positive association between the customer and the company when the logo or the brand is used properly.

 

SEO and Responsive Website

Most of the time, it is observed that people are comfortable reading a website or a web page the same way they read a book. The pattern goes like top to bottom and left to right. We make sure that in designing of a website, the important information is placed on the upper hand, left side. This is not only helpful for the visitors to read along the content of your website but, there is also a technical aspect to it.

Placing information in this pattern makes a website responsive. It improves search engine optimization or SEO. It enables the various search engines like Bing or Google to crawl the website easily and get better results in search engine searches. Thus, the website gets better visibility inducing more traffic.

Importance of Content

Content

As the phrase goes, “Content is the King”, it cannot be more true when we are designing a website. A website is unable to rank higher in the search engine results without its unique content. The content of a company’s website communicates with the visitors and prospective clients to convey your company’s promise and position of the brand.

Working on the content that is short and crisp yet welcoming can be a tough act to pull off. Moreover, complementary visual effects for the content is another important aspect to present a welcoming visual display for the client.

Get an edge of the competition

At Soffront, we have an expertise of 25 years helping businesses all across the globe to thrive. Connect with our team of experts today to get an overall web service solution for your company.

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