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CRM – A Balancing Act

Last night since the Giants were losing, I switched to watch Diners, Drive Ins and Dives. I love watching the concoctions local restaurateurs come up with and am always impressed with their ingenuity in comfort food creation. While part of me would love to devour some...

Taking the Chill Out of Cold Calling

Let’s face it: making and receiving cold calls is probably near the bottom of the list of things you prefer to do to increase your bottom line.  You have to have nerves of steel, a deep well of patience, and the time required to keep up the volume of potential...