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Is 2018 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement.  The most successful organizations co-create products and services with customers,...

Advantages Of Using CRM

CRM or Customer Relationship Management aims at improving the relationship with an existing customer, find the new prospective customer and retain the former customer. This system works in sync with a software that collects, organizes and improves customer...