In the ever-changing world of marketing, especially in the modern era of social media, automated ad tech, and audience analytics, brands should aim to stay ahead of these changes to successfully reach their audiences. Especially as consumers become savvier and more skeptical of advertising.
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Virtual Reality
With the advent of Virtual Reality, the use of marketing tools for brands is becoming extremely commonplace and popular. The challenge lies in the usage of VR, it should be done in a way that translates the overall brand messaging and also reach the target audience. VR marketing is still an emerging industry, so it’s the best time to explore your options and get ahead of the curve.
Virtual Reality
Interactive Content
Content marketing strategy proved to be quite effective for many brands in the B2B space, quality blog content or PDF content (whitepapers and guides) have helped them to generate leads at a healthy rate. This year interactive web experiences can be expected to take the lead in engaging visitors. Experiences that show thought leadership elements in more impressive, animated and visual ways.
Don’t take Pinterest as any other social media platform, it can be the next big thing. With the use of Pinterest lens and its functionality to engage with customers and put your products services and style in front of consumers is a guaranteed way to attract the attention of additional marketing worth.
Artificial Intelligence
The prospect of AI has already found its need for increased user engagement. However, AI integration within a site’s chatbox or Facebook Messenger will require perhaps even more creativity and understanding of the brand’s target market. AI still has to address customer needs and problems just as aptly as a human agent, the complete AI experience is a surefire way to delight customers in a fun and light-hearted manner.
Artificial Intelligence
User-Generated Content
In the coming year, consumers will expect authenticity from brands. Our recent survey shows that 86% of consumers say authenticity is important when deciding what brands they support, and 60% say user-generated content (UGC) is the most authentic form of content. By integrating trusted and engaging UGC throughout their multichannel marketing efforts, brands can win consumers’ hearts and wallets.
The coming year will see lots of new implementations and integrations. With Virtual Reality and AI taking the center stage, you can expect lots of innovations in technology and methods to improve the marketing endeavors. Voice research is another technological upliftment coming in the next year. You can expect a lot of radical changes in the marketing industry.