61% of your Peers said they are going to increase their email budgets for 2015.
With Facebook continually charging higher prices to reach your own network, supposed ‘earned media’, email marketing budgets are continually seeing higher and higher budget share.
Among the prime beneficiaries of the trend are email campaigns which attempt to engage the consumer through:
- triggers and transactions (42 percent), as well as
- lifecycle programs (41 percent) and
- newsletters (35 percent)
Check out more on budgets in this article by Danny Goodwin