What is an open rate? Why does it matter to your business? How do you increase it? This is the formula you need to use to understand what an open rate is: OPEN RATE = NUMBER OF EMAILS OPENED/(NUMBER OF EMAILS SENT – BOUNCES) There are two types of bounces, soft...
Soffront vs. Constant Contact: Which is Better for You? In the email marketing service industry Soffront and Constant Contact are both sophisticated tools. If you have a limited budget both services are very affordable. For 5,000 contacts monthly cost of Constant...
