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Customer Lifecycle Management

What is Customer Lifecycle Management (CLM) in Marketing?

Customer Lifecycle Management (CLM) is defined as the measurement of progression a customer goes through during the buying lifecycle; which consists of multiple stages including awareness, consideration, purchasing, and usage – ultimately leading to maintaining customer loyalty to a product or service.

See Also: Buying Lifecycle

Analyzing the CLM data during the buying lifecycle while using CRM & marketing automation software can help marketers nurture leads more effectively throughout the sales funnel.