Soffront Blog
A Human Touch is Key in an Automated World
With all the focus these days on automation of various tasks, it seems like a good time to reflect on when and why it’s a good idea to not forget the human element of good customer service. Sure, automation of customer service functions can save companies money and...
read moreLooking at Customer Service as Marketing
Have you ever considered customer service as marketing? Marketing is often considered to be synonymous with advertising. But is it? Is there more to marketing than print ads, broadcast ads, and direct mail? Websites and social media are often simply used as digital...
read moreBest Books for Marketing – a Top 5 Review
Regardless of their chosen field, practitioners should have on their bookshelves (or in their e-readers) several must-reads that pertain to their profession. So what are the best books for marketing? Here are five essential books for understanding and practicing...
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