Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement. The most successful organizations co-create products and services with customers,...
In this digital age, your customers are accustomed to increasingly diverse options to interact with you and provide feedback. According to Forrester’s 2012 Customer Experience Index, over two thirds of the brands surveyed scored between “ok” and “very poor” in...
