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10 Reasons Why You Should Use A Cloud-Based CRM

10 Reasons Why You Should Use A Cloud-Based CRM

Of late, cloud CRM systems are an emerging trend in many businesses. There have been quite a few deliberations moving around as to how a cloud-based CRM is effective for any business. If truth be told, a company that has more than five clients should contemplate using...
What SMBs Should Consider While Choosing A CRM

What SMBs Should Consider While Choosing A CRM

In recent times, the ever-growing need for CRM for SMB (small business) has spawned intense competition. Due to this very fact, the latest trends have seen a sharp drop in their prices. Even the smallest of companies are now making good use of CRMs to thrive and...

Is 2018 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2018 is the era of customer engagement.  The most successful organizations co-create products and services with customers,...

Utilizing Your CRM

One of the most common things we hear from our client is, that they are not utilizing their Soffront CRM software. Is this you??? The next question is, why not? CRM software is a must-have for businesses today, CRM has been shown to increase revenue by 41% per...