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Benefits of Social Media for Business

It’s hard to believe that in 2017 there are still businesses that are not fully utilizing social media. Today there are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants,...

3 Ways to Generate New Leads

Leads are the lifeblood of every business. Without people to purchase your products and services, your business can’t make money. Lead generation strategies vary depending on budget, business model, and the types of leads you need. 3 Lead Generation Strategies...
How to Deal With Negative Feedback

How to Deal With Negative Feedback

In a connected world, your business becomes part of the digital landscape. That’s a huge advantage. Suddenly, your company has cost-effective, lightning fast tools that can connect with millions of people at once. The internet gives your business incredibly...
Troubleshooting an Ineffective Email Marketing Campaign

Troubleshooting an Ineffective Email Marketing Campaign

Implementing an email marketing campaign is a smart move, but for many businesses taking the DIY approach to marketing, email campaigns are easier in theory than in practice. It’s frustrating to pour time, energy, and money into email marketing, only to come up...
5 Expensive Marketing Mistakes You Might be Making

5 Expensive Marketing Mistakes You Might be Making

Not every marketing dollar is created equal. Spending on non-productive strategies, cutting too many corners, or wasting time and energy on processes that could be easily improved ultimately costs your company in lower sales, wasted budget, and higher costs per...